Paid Media Specialist
- company
- LUMIQ Australia
- location
- Melbourne, Victoria, Australia (remote)
- work mode
- onsite
- posted
- 30 Jun
- **Paid Media Specialist**
- **Location**
- Melbourne, VIC
- **Employment Type**
- Full-time
- **Workplace Type**
- On-site
- **Company**
- Lumiq
- **About Lumiq**
- Lumiq is a digital marketing and technology agency helping businesses grow through advertising, websites, creative, strategy, automation and reporting. We work with brands, ecommerce businesses, automotive and caravan groups, service-based community organisations and growing commercial businesses.
- **About the Role**
- We are looking for a Paid Media Specialist to manage and optimise Google Ads and campaigns across a diverse client portfolio. You will plan, launch, optimise and advertising campaigns while delivering measurable outcomes for clients.
- **Key Responsibilities**
- Google Ads campaign management
- Meta Ads campaign management
- Campaign optimisation and performance improvements
- Reporting and performance analysis
- Conversion tracking and QA reviews
- Budget management and allocation
- Audience targeting and testing
- **What We Are Looking For**
- Organised and detail-focused
- Strong analytical skills
- Commercially minded
- Results-driven
- Comfortable managing multiple client accounts
- Strong communication skills
- **Required Skills & Experience**
- Experience managing Google Ads campaigns
- Experience managing Meta Ads campaigns• Strong understanding of campaign structure and optimisation
- Experience analysing campaign performance data
- Strong reporting capabilities
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Google Merchant Center
- **Nice to Have**
- Shopify
- WordPress
- **What You Will Learn**
- Advanced Google Ads strategy
- Advanced Meta Ads strategy
- Attribution modelling
- Conversion tracking
- Lead generation strategy
- Client strategy and consulting
- **Who This Role Suits**
- Someone with approximately 3–5+ years of experience managing paid advertising campaigns either in-house or within an agency environment.
- **What Success Looks Like**
- Campaigns are launched accurately and on time
- Budgets are managed effectively
- Leads and conversions increase
- Reporting is accurate and insightful
- Clients receive measurable value
- **Why Join Lumiq**
- Work across a diverse range of industries and clients while contributing to
- meaningful growth
- outcomes. Join a team that values practical execution, continuous improvement and measurable results.
- **How to Apply**
- Please submit your resume along with a short note outlining your paid media
- experience, the platforms you have worked with and what excites you most about digital advertising.
- We have a motto at Lumiq
- **"You can learn anything, but you can't teach a personality."**
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