Paid Media Specialist
- company
- MangoTalent
- location
- Mexico (remote)
- work mode
- remote
- posted
- 25 Aug
- 📍 Location: LATAM
- 📝 Contract: Full-time, Permanent
- 💻 Work Modality: 100% Remote – CST Timezone
- ❗ Only CVs in English will be accepted
- 💰 Salary: $1,900–$2,200 USD/month
- **Role and Company Overview:**
- We are a US-based media agency helping businesses turn thoughtful media strategies into measurable results. Small, tight-knit team — high ownership, close collaboration with experienced strategists, and real room to grow.
- The Performance Marketing Specialist owns the hands-on execution of paid digital campaigns across Google Ads, Meta Ads Manager, and related platforms. This is not an entry-level role — we're looking for someone with 1–2 years of real campaign experience ready to take on greater ownership over time.
- **Responsibilities:**
- Partner with Digital Specialists and Strategists to execute and manage paid digital campaigns across multiple client accounts
- Build, update, and maintain campaigns in Google Ads, Meta Ads Manager, Microsoft Advertising, and other agency platforms
- Monitor campaign pacing, spend, delivery, and performance against established objectives
- Recognize unusual results or emerging risks and communicate findings to the appropriate strategist promptly
- Complete defined campaign optimizations with strategist guidance
- Conduct keyword, audience, competitor, and pre-campaign research
- Upload and quality-check campaign creative, budgets, targeting, naming conventions, URLs, bidding settings, and tracking parameters
- Build and maintain client reporting dashboards in Looker Studio
- Create, implement, and test UTM parameters, conversion events, pixels, tags, and related measurement elements
- Assist with Google Tag Manager and GA4 implementation, validation, and troubleshooting
- Use AI tools appropriately to improve research, reporting, campaign production, and internal workflows
- Maintain accurate records of campaign setup, approvals, technical configurations, and changes
- Communicate status, questions, mistakes, and emerging risks clearly and on time
- **Requirements:**
- 3 +years of hands-on experience building, managing, or optimizing paid digital advertising campaigns
- Practical Google Ads experience including campaign structure, keyword research, setup, monitoring, and performance metrics — coursework or certifications alone do not satisfy this requirement
- Hands-on paid campaign experience in Meta Ads Manager — organic social management or boosted posts alone do not satisfy this requirement
- Working knowledge of campaign budgets, pacing, and core performance metrics (impressions, CTR, CPC, CVR, CPA, ROAS)
- Ability to read dashboards and assess whether campaigns are pacing ahead of or behind plan
- Strong attention to detail and commitment to accurate, on-time work
- Ability to recognize when data, tracking, or campaign performance looks off and persist in investigating the cause
- Ability to manage work across multiple clients and concurrent deadlines
- Clear written and verbal communication skills in English
- Collaborative working style within established strategies, processes, and review procedures
- **Nice-to-Have:**
- Microsoft Advertising
- Google Tag Manager implementation or troubleshooting
- GA4 and marketing analytics
- Conversion tracking, pixels, events, and tag validation
- Looker Studio or another reporting and visualization platform
- Programmatic advertising or The Trade Desk
- Basic HTML, CSS, or JavaScript
- APIs, workflow automation, or no-code integrations
- Practical AI workflows
- Agency experience supporting multiple clients
- **Software and Tools Used:**
- Google Ads
- Meta Ads Manager
- Microsoft Advertising
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- The Trade Desk
- UTM builders and conversion tracking tools
- Automation and no-code integration platforms
- AI-assisted research, reporting, and QA tools