Performance Marketing Consultant (Meta Ads, Google Ads & AI-Powered Growth)
- company
- ChatGPT Jobs
- location
- McKinney, TX, United States (remote)
- work mode
- remote
- posted
- 17 Jun
- **Job Description**
- Job Description: AI-Enabled Performance Marketing Consultant
- **Location:**
- Mckinney, TX
- Remote
- **Salary:**
- 700 (Monthly Retainer + Optional Performance Bonus)
- **Position Type:**
- Contract Consultant (Results-Focused)
- **Department:**
- Growth Marketing & E-Commerce
- **About Herbal Goodness**
- Herbal Goodness is a fast-growing wellness and nutraceutical brand focused on premium herbal supplements, teas, liquid extracts, superfoods, and functional wellness products.
- The Opportunity
- We seek a highly skilled, AI-enabled Performance Marketing Consultant to take ownership of Meta and Google advertising ecosystems, driving measurable revenue growth, improved ROAS, and stronger customer acquisition. This is a hands-on growth operator role, not traditional agency management. The candidate should demonstrate measurable improvements within the first 3-4 weeks.
- Primary Objective
- Drive profitable revenue growth through Meta and Google advertising.
- Platforms
- Meta Advertising: Facebook Ads, Instagram Ads, Retargeting Campaigns, Customer Acquisition Campaigns.
- Google Advertising: Google Search Ads, Google Shopping Ads, Performance Max Campaigns, YouTube Ads, Retargeting Campaigns.
- Growth Goals
- Increase revenue
- Improve ROAS
- Reduce CPA
- Increase conversion rates
- Improve keyword coverage and harvesting
- Increase customer acquisition
- Reduce wasted ad spend
- Improve account structure and efficiency
- Key Responsibilities
- Meta Ads Management: Audit, optimize campaigns, build audiences, develop retargeting strategies, A/B tests, daily performance monitoring.
- Google Ads Management: Audit all campaigns (Search, Shopping, Performance Max, Display, YouTube), improve keyword targeting, Quality Scores, conversion tracking, scaling profitable campaigns.
- Keyword Research & Harvesting: Conduct deep research, identify high-converting and competitor keywords, develop systematic harvesting and ongoing expansion strategies.
- AI-Powered Optimization: Use tools like Claude AI, ChatGPT, or other advanced AI tools to analyze datasets, identify trends, optimize ad copy, and generate performance recommendations.
- Landing Page & Funnel Optimization: Review product pages, checkout flow, conversion funnels to improve conversion rates, AOV, and revenue per visitor.
- Performance Analysis & Reporting: Weekly reporting on spend, revenue, ROAS, CPA, conversion rate, CTR, CPC, with insights, root causes, opportunities, and action plans.
- Expected Results Timeline
- Pre-Work: Complete audits, identify quick wins, present roadmap.
- Week 1: Implement restructuring, launch keyword improvements, optimize bidding.
- Week 2: Launch testing, expand keyword harvesting, optimize budget allocation.
- Weeks 3-4: Deliver measurable improvements, present scaling plan.
- Key Performance Indicators (KPIs)
- Revenue Growth
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Conversion Rate Improvement
- Click Through Rate (CTR)
- Cost Per Click (CPC)
- New Customer Acquisition
- Keyword Coverage and Harvesting Success
- Reduction in Wasted Spend
- Performance Max Effectiveness
- Meta Campaign Profitability
- **Required Qualifications**
- 5+ years managing Meta Ads and Google Ads for e-commerce brands
- Proven success scaling revenue through paid media
- Strong knowledge of Google Search, Google Shopping, Performance Max, Meta Ads, Retargeting, Attribution, Conversion Tracking
- Significant experience using AI to analyze, optimize, and scale accounts
- Strong analytical and reporting skills
- Experience managing budgets of $10,000+ per month
- Ability to identify growth opportunities quickly and explain performance to leadership
- **Preferred Experience**
- Wellness, supplements, nutraceuticals, health products, or CPG brands
- Shopify brands, Amazon Attribution, GA4, Google Tag Manager, Looker Studio, Triple Whale, Northbeam, Hyros
- AI workflow automation (n8n, Zapier, Make.com)
- Communication & Leadership
- Clearly explain account performance in business language
- Translate advertising metrics into financial impact
- Recommend actionable improvements
- Participate in weekly strategy meetings
- Take ownership and accountability for results
- What Success Looks Like (60-90 days)
- Improved ROAS, reduced CPA, increased revenue
- Improved keyword coverage and campaign efficiency
- Clear growth opportunities
- AI-enhanced reporting and optimization processes
- Scalable growth strategy for Meta and Google
- How To Apply
- Submit: Resume or LinkedIn Profile, examples of Meta/Google accounts managed, case studies showing revenue growth/ROAS improvements, description of AI workflow and tools used, monthly consulting rate, earliest start date.
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