eg
jobs/paul russells

Performance Marketing Manager / Digital Marketing Specialist

company
Paul Russells
location
Dhaka, Bangladesh (remote)
work mode
remote
posted
20 May
  • **Job Title:**
  • Performance Marketing Manager / Digital Marketing Specialist
  • **Company:**
  • Barkley Trading London Ltd
  • **Location:**
  • Remote
  • **Market Focus:**
  • United Kingdom
  • **About Paul Russells**
  • Paul Russells Lighting, established in 2014 and based in London, is a leading provider of professional, energy-efficient lighting solutions. Renowned for exceptional quality and competitive pricing, we supply innovative LED lamps and luminaires for commercial, residential, and outdoor applications. Our products are designed for sustainability, performance, and ease of installation. As we scale our digital presence across the UK, we are looking for a data-driven Performance Marketing Manager to lead our customer acquisition efforts.
  • **The Role**
  • We are seeking a versatile Media Buyer and Performance Marketer to own our full-funnel digital strategy. You will be responsible for managing a significant budget across a diverse range of channels, focusing on maximising ROAS, increasing Amazon market share, and building a sustainable organic presence through

Seo

  • **Key Responsibilities**
  • **1. Paid Social (Facebook, Instagram, TikTok, X, LinkedIn)**
  • Execute and optimise high-performing ad campaigns across Meta (FB/IG) and TikTok to drive D2C sales.
  • Utilise X (Twitter) for real-time engagement and trend-based promotions.
  • Develop B2B lead-generation and brand-awareness campaigns on LinkedIn targeting interior designers, contractors, and office managers.
  • **2. Search & Video (Google Ads & YouTube)**
  • Manage comprehensive Google Ads accounts, including Search, PMax, and Shopping campaigns focusing on high-intent lighting keywords.
  • Develop YouTube video strategies to showcase product quality and installation guides.
  • **3. Marketplace Management (Amazon)**
  • Own the Amazon UK advertising strategy (Sponsored Products, Brands, and Display).
  • Optimise product listings for Amazon SEO to improve organic ranking within the marketplace.
  • **4. Organic Growth (SEO)**
  • Collaborate on a content strategy to improve organic search rankings for the Paul Russells website.
  • Conduct keyword research specific to the UK lighting and home improvement market.
  • **5. Analysis & Optimisation**
  • Monitor daily performance metrics (CPA, ROAS, CTR, LTV) and provide actionable insights.
  • A/B test creatives, landing pages, and audience segments to constantly improve conversion rates.
  • Ensure accurate tracking and attribution across all touchpoints.
  • **Candidate Requirements**
  • **Experience:**
  • 5+ years of experience in performance marketing, specifically for UK-based e-commerce or home decor brands.
  • **Platform Expertise:**
  • Proven track record of managing five-figure monthly spends on Meta Ads and Google Ads.
  • **Amazon Proficiency:**
  • Deep understanding of the Amazon UK ecosystem and Seller Central.
  • **Analytical Mindset:**
  • Expert in Google Analytics 4 (GA4), Google Tag Manager, and data visualisation tools.
  • **Market Knowledge:**
  • Strong understanding of UK consumer behaviour, seasonal trends (e.g., BST/GMT shifts affecting lighting needs), and UK-specific compliance/regulations.
  • **Creative Eye:**
  • Ability to brief design teams on high-converting ad visuals and copy.