Performance Marketing Manager (m/f/d) - Google Ads
- company
- every®
- location
- Berlin, Berlin, Germany
- work mode
- hybrid
- posted
- 30 Jun
- **Intro**
- Making healthy eating effortless – with plant-based, chef-crafted meals that deliver maximum nutrition, flavour, and convenience. At Every, we help people reach their health goals while protecting the planet. Our vision goes beyond quick fixes – it's about sustainable wellbeing.
- Do you love good food and enjoy talking about the latest food trends? Are you data-driven, ambitious, and passionate about performance marketing? Start-ups are your thing and you thrive in a dynamic, collaborative team environment?
- Are you ready to take our Google Ads channel to the next level? Perfect! We're offering an exciting opportunity to join Every as a Senior Performance Marketing Manager - Google Ads, where you'll be embedded in a supportive team environment and make a real, measurable impact from day one.
- We're looking for a hands-on, results-oriented individual who knows Google Ads inside and out - someone who loves digging into campaign performance, testing new approaches, and turning data into impact.
- **Your Responsibilities**
- Own Google Media Buying end-to-end, campaign management, performance measurement and optimisation across Search (brand & non-brand), Performance Max, Shopping, DemandGen, YouTube and Microsoft Ads
- Build and continuously improve account structures, bidding strategies, and campaign setups
- Drive search query mining, keyword expansion, and audience strategy
- Increase Google channel efficiency and incrementality within our broader channel mix
- Own feed optimization and maintain a strong testing culture through structured A/B experiments
- Identify and unlock new growth opportunities within Google's ecosystem
- Potentially take on SEO and agentic GEO responsibilities
- **What You Bring**
- 5-7+ years of hands-on Google Ads experience, with deep knowledge of campaign types, bidding strategies, audience targeting, and Quality Score levers
- Proven experience managing six-figure monthly budgets in a fast-paced environment
- Confident and decisive with performance data - you diagnose issues, act independently, and consistently deliver against KPIs
- Solid understanding of tracking, conversion setup, and feed health management
- Proficient in English; German is a plus
- Based in Berlin with a hybrid working setup
- Nice to Have
- Hands-on experience scaling YouTube campaigns efficiently
- Experience with/or interest in SEO and GEO
- **What We Offer**
- A high-impact role with real ownership of a key growth channel A hybrid working model with a beautiful office in Kreuzberg
- A collaborative, international team with a passion for digital growth
- Exposure to the full creative and strategic side of performance marketing
- Free lunches at the office
- 30% employee discount on Every products
- Subsidised Deutschlandticket and Urban Sports Club membership
- 30 days of annual leave
- **Next steps**
- A high-impact role with real ownership of a key growth channel A hybrid working model with a beautiful office in Kreuzberg
- A collaborative, international team with a passion for digital growth
- Exposure to the full creative and strategic side of performance marketing
- Free lunches at the office
- 30% employee discount on Every products
- Subsidised Deutschlandticket and Urban Sports Club membership
- 30 days of annual leave
- **About Us**
- We aim to simplify healthy living. The future lies in delicious, sustainable food options that inspire better eating habits.
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