Performance Marketing Specialist (Ads Specialist)
- company
- InsBOSS USA, Inc.
- location
- Philippines (remote)
- work mode
- remote
- posted
- 26 May
- The
- **Performance Marketing Specialist**
- is responsible for all paid ad initiatives encompassing Meta
- **,**
- LinkedIn, Google, Search, and other relevant acquisition channels. This role will be on top of overall acquisition strategies, AB Testing planning, and optimizations, to help scale the lead generation efforts of the company.
- Eastern Standard Time Shift (EST), Philippines
- ***Relevant Experience***
- ● At least 3 years of work experience as a Performance Marketer or Digital Marketer with proven experience of scaling acquisition for businesses/brands
- ● Deep knowledge and experience with Google Ads, Search,Meta Ads Manager, and LinkedIn Campaigns Manager
- ● B2B experience is a plus
- ***Description of Responsibilities & Accountabilities***
- ● Plan, execute, and optimize paid marketing campaigns across channels such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms
- ● Own performance metrics including CAC, ROAS, CTR, CPL, and LTV
- ● Run A/B tests on ad creatives, audiences, landing pages, and funnels to improve conversion rates
- ● Manage and allocate marketing budgets efficiently to maximize ROI
- ● Analyze campaign performance and deliver actionable insights through weekly reporting
- ● Work closely with creative teams to develop high-performing ad creatives and messaging
- ● Identify new growth opportunities, platforms, and audience segments
- ● Stay updated with industry trends, algorithm changes, and best practices in performance marketing
- ***Skills Requirements***
- ● Hands-on expertise with Google Ads, Search, Meta Ads Manager, and LinkedIn Campaigns Manager
- ● Strong understanding of conversion tracking, pixels, and attribution models
- ● Proficiency with tools like Google Analytics, Looker Studio,Excel, or similar
- ● Analytical mindset with the ability to turn data into clear decisions
- ● Comfortable working in a fast-paced, experiment-driven environment
- ● Excellent computer literacy especially writing programs (e.g.,Google Docs, Microsoft Word, Excel, Outlook, and PowerPoint)
- ● Ability to work under pressure and meet deadlines
- ● Ability to work independently with little or no daily supervision
- ● Strict adherence to the style guides or brand guidelines of the company and their policies for publication.
- ● Excellent time management skills (e.g., prioritizing, scheduling, and adapting quickly)
- ● Deep understanding and familiarity with the company's brand image, products, and services
- ● Analytical, strategic, agile, detail-oriented and innovative