Performance Marketing Specialist
- company
- DooDigital.co
- location
- Philippines (remote)
- work mode
- remote
- posted
- 15 Jul
- About the role
- We run performance marketing for direct-to-consumer health and wellness supplement brands. We're looking for a hands-on Performance Marketing Specialist to own the day-to-day execution and optimization of Google and Meta ad accounts. You'll build, manage, and scale campaigns that drive profitable revenue — measured on ROAS, CAC, and contribution margin, not clicks and impressions.
- This is an execution-focused role for someone who lives inside ad platforms, is comfortable with the specific realities of selling supplements (compliance-sensitive claims, ad disallows, subscription/LTV economics), and wants real ownership of accounts.
- What you'll do
- Build, launch, and manage Google Ads campaigns across Search, Shopping, and Performance Max for supplement/ecommerce stores.
- Build and scale Meta (Facebook/Instagram) campaigns — prospecting and retargeting — with a strong grasp of the creative-testing workflow that drives DTC performance.
- Manage product feeds (Google Merchant Center / Shopping) and troubleshoot disapprovals, a frequent issue in the supplement category.
- Own daily optimization: budgets, bids, audiences, placements, negative keywords, and campaign structure against ROAS/CAC targets.
- Set up and QA conversion tracking (GA4, Meta Pixel/Conversions API, Google Ads tags) and flag discrepancies.
- Plan and manage creative testing — brief angles/hooks to the creative team, structure tests, and read results.
- Report weekly on spend, ROAS, CAC, and key metrics with clear insights and next actions.
- Stay on the right side of Google and Meta ad policy for health claims and supplements to keep accounts in good standing.
- What we're looking for
- 2–4 years hands-on managing Google Ads and Meta Ads for ecommerce brands (agency or in-house).
- Demonstrable experience scaling DTC ecommerce accounts profitably — able to show real account results.
- Working knowledge of Google Shopping / Merchant Center feed management and disapproval troubleshooting.
- Comfort with the Meta creative-led buying model (iterating on ad creative, not just audiences).
- Solid grasp of conversion tracking (GA4, Meta CAPI, pixel/tag setup and debugging).
- Strong written English — clear, dependable async updates and reporting.
- Reliable computer and internet, and a professional remote work setup.
- Bonus: experience in health, wellness, or supplements; Shopify; and attribution tools like Triple Whale.
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