Performance Marketing Specialist (Paid Social & Display)
- company
- FARFETCH
- location
- UK London, United Kingdom, United Kingdom
- posted
- 4 Jun
- The Performance Marketing Specialist supports the execution and day-to-day management of Global Paid Social and Display campaigns
- Working closely with the Performance Marketing Manager, they’ll help plan, optimise, and report on campaigns, while coordinating with external partners to deliver against channel OKRs
- Plan, execute, and optimise Paid Social & Display campaigns (prospecting, app installs, remarketing), driving new customer acquisition and scalable growth
- Own campaign performance, identifying opportunities to scale efficiently and improve CAC/LTV
- Support forecasting and deliver against GTV and new customer targets
- Analyse performance and run structured tests (creatives, audiences, product features) to continuously improve acquisition efficiency
- Translate data into clear, actionable insights and communicate performance to stakeholders
- Collaborate cross-functionally (Creative, Analytics, Trading, CRM) and with external partners to align campaigns with business objectives
- Manage budgets effectively, ensuring spend is optimised against performance targets
- Ensure accurate tracking, reporting, and execution across platforms
- Support key trading moments within the FARFETCH promotional calendar
- ### Benefits
- FARFETCH Equity plan and annual discretionary bonus
- Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
- Critical Illness Insurance and Life Assurance
- Access to Unmind: an independent and completely confidential digital mental health platform
- Flexible working environment and more!
- FARFETCH Equity plan and annual discretionary bonus
- Medical, dental, vision, with flexible spending account
- 401K plus company match, PTO and volunteer days
- Wellness, and cell phone reimbursement
- Health insurance for the whole family, flexible working environment and well-being support and tools
- Extra days off, sabbatical program and days for you to give back for the community
- Training opportunities and free access to Udemy
- Flexible benefits program
- FARFETCH Equity plan- The candidate should be highly numerate, proactive, and confident communicating with both internal stakeholders and external partners
- A strong grasp of digital marketing within a luxury e-commerce context is essential, with an understanding of how broader commercial factors (e.g. pricing, promotions) influence performance
- The role requires a solid understanding of Paid Social and Display, including platform dynamics and market nuances, alongside strong analytical skills to interpret performance and drive optimisation
- 2–3 years of experience in Paid Social, Display, or performance marketing, with a strong focus on prospecting and new customer acquisition
- Highly analytical, with the ability to work with large datasets and translate performance into actionable insights (advanced Excel required; Looker is a plus)
- Detail-oriented and organised, with the ability to manage multiple campaigns and priorities simultaneously
- Proactive and curious, with a test-and-learn mindset and a drive to continuously improve performance
- Strong understanding of digital marketing within a luxury/e-commerce environment
- Strong commercial mindset, with understanding of acquisition KPIs (CAC, LTV, ROAS) and growth levers
- Experienced in major platforms (e.g. Meta, TikTok) and tools such as Appsflyer (or other MMPs), and Smartly; familiarity with attribution and tracking setups
- Collaborative and confident communicator, able to work cross-functionally and manage external partners effectively
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