Senior Creative Strategist – DACH (DTC & Performance Marketing)
- company
- Achaté
- location
- Germany
- posted
- 9 Sept
- **Senior Creative Strategist DACH | Full-time | €4,000–€6,000 gross/month**
- **About Achaté**
- Achaté is a fast-growing European DTC brand focused on making household cleaning easier, faster and more effective.
- After strong growth in the Netherlands,
- **Germany is one of our biggest growth priorities**
- We are therefore looking for a
- **Senior Creative Strategist**
- who can help us build a winning creative engine specifically for the German market.
- This is
- **not a translation or traditional copywriting role**
- We are looking for someone who understands
- **performance advertising, consumer psychology, creative research and data**
- — and knows how to turn those insights into ads that convert.
- **Your Mission**
- Your goal is simple:
- **Systematically produce more profitable creatives for the German market.**
- You will take ownership of:
- Developing the creative strategy for Germany
- Researching German consumers, competitors, reviews, pain points and buying behaviour
- Analysing Meta Ad Library, TikTok and winning DTC brands
- Developing new angles, concepts, hooks and scripts
- Writing native German direct-response copy
- Creating clear briefs for UGC creators, editors and designers
- Analysing creative performance across CPA, ROAS, CTR, hook rate and conversion
- Identifying why creatives win or lose
- Iterating and scaling winning concepts
- Building a structured testing roadmap across angles, personas, hooks, formats and offers
- Turning performance data into new creative hypotheses and tests
- Germany should develop its
- **own creative playbook**
- — not simply translated versions of what works in the Netherlands.
- **How We Work**
- We see creative as a continuous performance loop:
- **Research → Hypothesis → Concept → Production → Test → Data → Learning → Iteration → Scale**
- We don’t want someone who simply writes scripts.
- We want someone who can look at an ad and its performance and say:
- **“This angle is working, this hook gets attention but doesn’t convert, and this is what we should test next.”**
- **Who We’re Looking For**
- This is a
- **senior position**
- You should have:
- **3+ years of relevant Creative Strategy / Performance Creative experience**
- **Native or near-native German**
- Strong DTC/e-commerce experience
- Deep understanding of the German consumer and market
- Strong Meta Ads knowledge
- Excellent direct-response copywriting skills
- Experience with UGC and paid social concepts
- Strong understanding of consumer psychology
- Confidence analysing creative performance data
- A commercial, research-driven and testing-focused mindset
- Strong English communication skills
- Experience with
- **TikTok Ads, household/consumer brands, advertorials or AI creative production**
- is a strong plus.
- **What Success Looks Like**
- We expect you to help us:
- **↑ Creative hit rate**
- **↑ Number of winning German creatives**
- **↑ Profitable creative concepts**
- **↓ Creative fatigue**
- **↑ Speed of testing and iteration**
- Every week should result in new tests, new learnings and a better understanding of what makes German customers buy.
- **What We Offer**
- **€4,000–€6,000 gross per month**
- depending on experience and track record
- Significant ownership over the German creative strategy
- Access to real performance data and substantial advertising spend
- High testing volume and fast execution
- Close collaboration with Growth, Performance and Creative
- The opportunity to help build Achaté into a leading European brand
- Significant room to grow as we expand across Europe
- **Interested?**
- We’re less interested in impressive job titles and more interested in
- **what you’ve actually made work**
- When applying, tell us which DTC brands you’ve worked with, what creatives you’ve developed for the German market and
- **which winning concept you’re most proud of — and why it worked.**
- **Please only apply if you have 3+ years of relevant experience and native or near-native German proficiency.**