SEO Manager (6-Month Contract)

• **About Nothing**
• Founded in London in 2020, Nothing is building a different kind of technology company — one that brings together the best of British design, brand building, and entrepreneurship with world-class global engineering and supply chain capabilities.
• From smartphones and audio products to AI-driven experiences, we create technology that looks better, feels different, and delivers exceptional value. Our mission is simple: to inspire human creativity by making tech fun.
• At Nothing, design, emotion, and human creativity sit at the center of everything we do — not only in our products, but also in how we communicate, build culture, and connect with users around the world.
• In just a few years, we've grown from an ambitious startup into a global challenger brand, now present in 40+ markets with millions of users worldwide. Backed by leading investors including GV, EQT Ventures, and C Ventures, alongside industry leaders such as Tony Fadell, Casey Neistat, and Kevin Lin, we continue to redefine what a modern consumer technology brand can be.
• **About the Team**
• DTC at Nothing is where the brand meets the bottom line. We run direct commerce globally, and organic search is a channel we've never built properly. That changes now. You'll join on contract to build SEO end to end across our headless Shopify estate: the technical foundations, the international framework, and the search input into our website restructure.
• You'll report to the DTC Director and work directly with engineering to ship changes rather than hand over a list. The strategy, tooling and roadmap are yours to shape from the ground up.
• **What You'll Do**
• Audit organic health across the headless Shopify estate and CMS, then build the technical foundation from scratch: crawlability, indexation, site architecture, canonicalisation, structured data, and Core Web Vitals on the headless front end
• Own the SEO input into the website restructure: define the URL, architecture and internationalisation model and work with engineering to ship it
• Set the SEO strategy and roadmap from scratch: priorities, KPIs, a forecast of organic's commercial contribution, and fixes sequenced by impact
• Build the international framework across all markets: hreflang, geo-targeting, and canonical and duplication handling across storefronts, with the US as the priority market
• Build for AI search alongside traditional: structure content to win snippets, People Also Ask and AI Overviews, monitor where Nothing surfaces across Google, ChatGPT, Claude and Perplexity, and stand up a GEO testing framework with guardrails
• Direct engineering on implementation: brief, prioritise and QA the technical work that ships
• Partner with marketing and content on the editorial and category content search depends on, briefing intent and structure, and report organic performance with a clear read on what to do next
• **What We're Looking For**
• Deep, hands-on technical

Seo

• you've built foundations from scratch, not just optimised someone else's
• International SEO at scale: you've run multi-market, multi-storefront search and know how hreflang, geo-targeting and duplication actually behave in production
• Fluency with engineers: you can audit a headless stack, find what's costing organic visibility, and brief the fix in their language
• Across GEO and

Aeo

• you're already testing how brands surface in AI search and have a view on what works
• Fluent in the tooling: Google Search Console, Screaming Frog, Semrush, Ahrefs
• Comfortable with ambiguity: you've built where the playbook didn't exist and made calls on incomplete data
• An ecommerce or consumer tech background, ideally somewhere that moved fast, with brand sensibility on top: you care how the site reads, not just how it ranks