Shopify E-Commerce, SEO & AI Commerce Specialist (Remote)

• Position: Shopify E-Commerce, SEO & AI Commerce Specialist
• Work Arrangement: 100% Remote / Work From Home
• Location: Open to candidates based anywhere
• Employment Type: Contract / Part-Time / Full-Time
• Industry: Fashion Jewellery / Retail / E-Commerce
• Business: Trinkets By Emily
• **About The Role**
• Trinkets By Emily is seeking an experienced, hands-on Shopify E-Commerce, SEO & AI Commerce Specialist to manage and continuously improve our Shopify online store.
• This is a fully remote position, and the successful candidate can work from anywhere. We are looking for someone who can independently manage the technical and customer-facing aspects of Shopify, improve our website across desktop and mobile, make our products more discoverable through Google and AI-powered search, and expand our products into relevant marketplaces and social commerce channels.
• This is not simply a product-upload or Shopify administration role. We need someone who understands the complete e-commerce journey—from product presentation and customer experience through to SEO, AI discoverability, conversion and marketplace distribution.
• Key Responsibilities
• Shopify Website & Mobile Experience
• Own and improve the presentation, usability and performance of our Shopify store across desktop and mobile devices.

Responsibilities include

• Customise and maintain Shopify themes.
• Improve homepage, navigation, menus, collections and product pages.
• Create a premium, modern and mobile-friendly shopping experience.
• Optimise product cards, image galleries, variants, filters and search.
• Improve cart and checkout journeys within Shopify capabilities.
• Configure related products, recommendations, cross-sell and upsell opportunities.
• Improve website speed, responsiveness and Core Web Vitals.
• Test website functionality across different browsers and mobile devices.
• Implement changes using Shopify Liquid, HTML, CSS and JavaScript where required.
• Identify opportunities to improve conversion rates and reduce customer drop-off.
• Product Presentation & Merchandising
• Develop and maintain a consistent product-page structure across the catalogue, including:
• SEO-friendly product titles and descriptions
• Product features and design
• Colour, material and finish
• Dimensions and product specifications
• Occasion and styling recommendations
• “Why You’ll Love It” content
• Product care information
• Product types, categories and tags
• Shopify metafields and attributes
• Product variants
• Image ALT text
• Related-product recommendations
• Product information should be written for customers first while also being structured so that Google, AI search engines and shopping platforms can clearly understand each product.
• Google SEO
• Improve organic visibility of products, collections and the overall website.

Responsibilities include

• Keyword and search-intent research
• On-page and technical SEO
• SEO-friendly product and collection titles
• Meta titles and descriptions
• Heading and content structure
• Image SEO and ALT text
• Internal linking
• Canonical URLs and duplicate-content management
• Sitemap and indexing checks
• Product and breadcrumb structured data/schema
• Google Search Console
• Google Merchant Center
• Google Shopping feeds
• GA4 and performance reporting
• Identification and resolution of technical SEO issues
• AI Search & Generative Engine Optimisation
• Prepare the Shopify catalogue for discovery through AI-powered search, shopping assistants and recommendation engines.
• The successful candidate should understand, or be willing to develop strong expertise in, Generative Engine Optimisation (GEO), AI search optimisation and agentic commerce.

Responsibilities include

• Improve product information for machine and AI understanding.
• Implement and validate Product structured data.
• Develop detailed product attributes and metafields.
• Optimise natural-language product descriptions.
• Structure information around customer questions and shopping intent.
• Improve attributes such as jewellery type, colour, material, style, design and occasion.
• Ensure appropriate product information is accessible to search and AI crawlers.
• Monitor emerging AI-shopping capabilities and recommend opportunities for the business.
• Marketplace & Social Commerce Expansion
• Expand our Shopify product catalogue into appropriate external sales channels and marketplaces.
• This may include:
• Google Shopping
• Facebook and Instagram Shopping
• TikTok Shop
• Amazon
• eBay
• Shop
• Other relevant Australian and international marketplaces
• Responsibilities include marketplace setup, product-feed configuration, category and attribute mapping, SKU and variant mapping, inventory and price synchronisation, product-image compliance, marketplace-specific optimisation, shipping configuration and resolution of rejected products or feed errors.
• Shopify should remain the central source of product and inventory information wherever practical.
• **Skills & Experience**
• The ideal candidate will have hands-on experience in several of the following areas:
• Shopify and Shopify theme customisation
• Shopify Liquid
• HTML, CSS and JavaScript
• Responsive/mobile-first e-commerce design
• Shopify metafields and product taxonomy
• E-commerce and technical SEO
• Google Search Console
• Google Merchant Center
• GA4
• Product structured data / Schema.org
• Product feeds
• Marketplace integrations
• Google Shopping
• Meta / Instagram / Facebook commerce
• TikTok commerce
• Conversion Rate Optimisation (CRO)
• Website performance optimisation
• AI search / GEO / AI commerce
• Fashion, jewellery or retail e-commerce experience will be highly regarded.