E-commerce Growth Manager

• **About The Job**
• **Company Description**
• Our Client Trinkets By Emily is a modern jewelry brand focused on delivering affordable elegance that can be worn every day. The company curates stylish, contemporary pieces designed for individuals who enjoy effortless sparkle and self-expression. With a strong online presence and a fully digital shopping experience.Trinkets By Emily connects with customers through its website and active social media channels on LinkedIn, Facebook, Instagram, and X (Twitter). The brand is growing its e-commerce footprint and is building a team passionate about fashion, digital retail, and customer-centric experiences.
• Recently they have started their online channel: https://trinketsbyemily.com/
• **The Tech Stack Used Is**
• **Marketing & Social Commerce**
• Facebook & Instagram, Google & YouTube – In progress, Pinterest - In Progress, TikTok - In Progress, MetaShop Instagram & Facebook, Outfy - Automate Social Media
• **Sales Channels**
• Amazon Channel – CED -In Progress
• **Loyalty & Engagement**
• Joy: Loyalty Program
• **Store Tools**
• Powerful Form Builder, Omnivore -In Progress, Soro, Knowledge Base, Store Migration, Agentic -In Progress
• Key Responsibilities
• Own and grow online sales through Shopify.
• Manage Google Shopping, Google Merchant Center, Meta and other digital channels.
• Improve SEO and organic Google visibility.
• Increase website traffic, conversion rate and average order value.
• Manage paid advertising and improve

Roas

• Develop email, SMS, abandoned-cart and customer retention campaigns.
• Grow Facebook, Instagram and social commerce.
• Explore and manage relevant marketplaces such as eBay and other Australian platforms.
• Coordinate product promotions, social content, influencers and

Ugc

• Use analytics, AI and automation tools to improve marketing efficiency.
• Report weekly on sales, traffic, conversion, advertising performance and growth opportunities.
• What We're Looking For
• Hands-on e-commerce/digital growth experience.
• Strong Shopify knowledge.
• Experience with Google Ads/Shopping, Meta Ads and

Seo

• Understanding of GA4, Google Search Console and Merchant Center.
• Strong commercial and analytical mindset.
• Fashion, jewellery, beauty or retail experience is highly desirable.
• Comfortable working independently in a fast-growing small business.
• Success in This Role
• **You Will Be Measured Primarily On**
• Online Sales Growth | Conversion Rate | ROAS | Customer Acquisition Cost | Average Order Value | Organic Traffic | Repeat Customers
• We are looking for someone who can identify growth opportunities, implement them quickly and demonstrate measurable improvement in online sales.