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Kount

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Confidently manage fraud. Easily stop chargebacks. Substantially increase profits.

freemium· for mid-market

Kount scores incoming Shopify orders against an adaptive AI model and a shared identity network, then auto-approves, declines, or refunds transactions through Shopify Flow. Built for risk and finance leaders fighting chargebacks without blocking legitimate buyers, it lets teams tune thresholds per product, geography, or customer segment. Since becoming part of Equifax, Kount pulls on identity and credit signals most standalone fraud vendors cannot access, which matters for high-ticket and cross-border merchants.

> pick this if

Pick this if you're a mid-market or enterprise Shopify merchant with meaningful chargeback exposure, high AOV, or cross-border volume, and you want decisioning backed by the Equifax identity graph rather than a standalone fraud model.

> look elsewhere if

Look elsewhere if you're sub-$1M GMV with low chargeback rates (Shopify's native fraud analysis is likely sufficient), not on Shopify, or you need a guaranteed-chargeback-liability model like Signifyd or Riskified.

> Kount is built for

  • platform-agnostic

> what it does for ecommerce

  • Scores transactions in real time using adaptive AI models
  • Automates approve, decline, refund, and cancellation decisions via Shopify Flow
  • Customizes risk thresholds and policies per product category or region
  • Reduces false declines that block legitimate high-value customers
  • Backs decisioning with Equifax identity graph and network data

> how you'd use it

  • High-AOV electronics or luxury brand on Shopify Plus, $20M–$100M GMV, 2–4 person risk/ops team
    Replacing manual order review queues where analysts eyeball $2K+ orders before release; Kount scores at checkout and routes auto-decisions through Shopify Flow with region-specific thresholds
    → Manual review volume drops 60–80% while chargeback rate stays under 0.3%, freeing analysts to work only genuinely ambiguous cases
  • Cross-border DTC merchant shipping to US/EU/LATAM, $5M–$30M GMV, finance lead wearing the fraud hat
    Tightening fraud controls without the false-decline rate that cost legitimate international buyers; uses Equifax identity signals to green-light good orders from 'risky' geographies
    → Approval rates on flagged international orders recover 5–10 points, recovering six-figure revenue previously lost to blanket geo rules
  • Subscription or high-refund-rate brand, $10M–$50M GMV, CFO-led risk review
    Automating cancellation and refund decisions on suspicious repeat orders via Shopify Flow rather than handling them in customer service tickets
    → Chargeback disputes fall measurably and CS deflects fraud-adjacent refund work, with policy tuning handled by finance rather than engineering

> Kount use cases

> Kount key features

  • Analyze high-risk orders in real time with robust data analytics and adaptive AI
  • Automate approve/decline decisions, order refunds, and cancellations
  • Customize business policies and risk thresholds to fit your needs
  • Reduce false positives, chargebacks, and revenue loss
  • Improve customer experiences by providing a quick, seamless checkout process

> integrates with

> alternatives to Kount in our index

by shared use-case

> Kount pairs well with