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Assistant Brand Manager (crochet and knit brand) | DTC E-commerce | 100% Remote EU

company
Foxelli Group
location
Lithuania, AL (remote)
work mode
remote
posted
4 Sept
  • ![](https://app.ashbyhq.com/api/images/user-content/b540b9e2-0673-4d2d-91fd-e293658f4f6a/d5db35d1-81f0-4140-b61c-f3fb1004c7d1/job%20ad%20visual.png)
  • **Please be informed that Foxelli Group hires exclusively in-house and doesn't work with any external recruitment agencies. Any company or individual claiming to recruit on behalf of Foxelli Group is not affiliated with us.**
  • At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.
  • If you love to learn, experiment, think boldly, make decisions, and build things that matter -you’ll feel at home with us.
  • ## **THE ROLE**
  • We’re looking for a **Brand Manager Assistant** to join us in growing **Hooks & Needles**, one of our creative brands built around crochet and knitting
  • This is a hands-on role for someone who loves staying organized, spotting the little details others miss, and making sure things actually get done. You’ll work across product development, customer feedback, marketing, and day-to-day brand projects, helping keep everything running smoothly and looking for ways to make things better.
  • Crochet or knitting knowledge is a big advantage here. Understanding the craft helps you get our products, understand our customers, and spot issues they might notice.
  • ## **🚀 WHAT YOU'LL BE DOING**
  • 🧶 **Product Development**
  • Help develop and improve products for Hooks & Needles.
  • Review patterns, instructions, and content for accuracy and quality.
  • Work with creators and internal teams to bring projects to life.
  • 🔍 **Customer Feedback**
  • Review customer feedback and spot trends, issues, and opportunities.
  • Turn insights into ideas for improving products and the customer experience.
  • 📈 **Market Research**
  • Keep up with crochet and knitting trends.
  • Research new ideas, products, and opportunities for the brand.
  • 💬 **Customer Support & Community**
  • Help with product-related customer questions and feedback.
  • Keep an eye on our online communities and what customers are talking about.
  • 📣 **Marketing Support**
  • Help execute marketing initiatives and campaigns.
  • Source creative content and support product storytelling.
  • 🤖 **AI & Smarter Ways of Working**
  • Use AI tools to speed up research, analysis, and everyday tasks.
  • Look for ways technology can help us work faster and smarter.
  • ## **🦊 WHAT WE'RE LOOKING FOR**
  • **Extreme attention to detail** - You catch the small mistakes and inconsistencies.
  • **Organized** - You like keeping projects, tasks, and details under control.
  • **Tech-savvy** - Comfortable working with tools like Shopify, Asana, Google Sheets, Claude, InDesign, and other AI tools.
  • **Independent** - You take ownership and follow things through without being chased.
  • **Adaptable** - You handle changing priorities without losing focus.
  • **Curious** - You enjoy learning, testing ideas, and finding better ways to do things.
  • **Open to feedback** - You take feedback on board and use it to improve.
  • **Crochet or knitting knowledge** - A strong advantage, especially when working with patterns and product content.
  • Experience in e-commerce, product development, or brand management is helpful, but we’re also interested in people who are smart, proactive, detail-focused, and eager to learn.
  • ## **THE RECRUITMENT PROCESS**
  • Apply - A simple form that helps us know who’s stepping into our world.
  • Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.
  • Interview -A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.
  • **FIXED SERVICE FEE**
  • **Up to € 1000 euros** after taxes, depending on yourskills, competencies, and experience.
  • ❕Please note that this role is based on a contract/freelance agreement.
  • **PERKS & BENEFITS**
  • Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness.
  • Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
  • A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
  • Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
  • A budget for your home office setup so you’re comfortable working how you like and where you like.
  • Strong company culture and a network of unique individuals that celebrate you.
  • **ELIGIBILITY & LOCATION REQUIREMENTS**
  • ❕This role is 100% remote.
  • Our tribe works primarily in the Eastern European Time Zone (EET - UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
  • For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours - it keeps collaboration smooth and communication easy.
  • (This doesn’t apply to part-time roles.)

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