B2B eCommerce & Digital Growth Manager

• Job Description
• Job Title:
• B2B eCommerce & Digital Growth Manager

Experience

• 5–8 Years
• Employment Type: Full-time / Contractual
• Location: Remote
• About the Role
• We are looking for a highly performance-driven B2B eCommerce & Digital Growth Marketing Manager with strong exposure to US enterprise clients and AI-led marketing ecosystems.
• The ideal candidate will have deep expertise in B2B marketing, performance marketing, and enterprise demand generation, along with strong understanding of technical business environments and modern eCommerce ecosystems.
• This role requires someone who can drive measurable pipeline growth, enterprise lead acquisition, and revenue impact through data-first marketing strategies. The candidate should be comfortable working closely with technical, product, sales, and business stakeholders while managing high-impact campaigns targeting enterprise buyers.
• A strong inclination toward leveraging AI-powered tools, automation, and predictive analytics to scale marketing performance is essential.
• Key Responsibilities
• Own and scale AI-driven B2B eCommerce performance marketing strategies targeting enterprise accounts
• Drive qualified enterprise leads, pipeline growth, and revenue through paid and organic channels
• Lead performance marketing initiatives across Google Ads, LinkedIn Ads, retargeting, ABM campaigns, and paid media
• Develop and execute B2B marketing campaigns for technical and business audiences within the eCommerce ecosystem
• Work closely with teams managing various eCommerce platforms including Shopify, BigCommerce, Magento, WooCommerce, and other enterprise eCommerce solutions to support platform-specific marketing initiatives
• Optimize high-performing B2B eCommerce websites with strong focus on CRO, UX, personalization, and AI-led experimentation
• Develop and execute data-backed demand generation and lead nurturing programs for enterprise decision-makers
• Leverage AI tools for campaign optimization, audience segmentation, predictive scoring, dynamic personalization, and content automation
• Monitor and improve full-funnel metrics including CPL, CAC, ROAS, MQL to SQL conversion, LTV, and revenue attribution
• Collaborate with sales teams to align marketing with enterprise account targeting and ABM strategies
• Manage budgets, forecasts, performance dashboards, and reporting
• Continuously test, analyze, and optimize campaigns using A/B testing, AI analytics, and marketing automation tools
• Ensure consistent enterprise-focused messaging across all digital touchpoints
• Required Skills & Qualifications
• B.Tech (mandatory) with MBA in Marketing preferred
• 5–8 years of experience in B2B marketing, eCommerce marketing, and performance marketing
• Strong exposure to US enterprise or mid-market clients
• Strong understanding of both technical and business aspects of eCommerce ecosystems
• Hands-on exposure to leading eCommerce platforms such as Shopify, BigCommerce, Magento, WooCommerce, or similar platforms
• Proven experience driving measurable revenue impact through paid acquisition and demand generation
• Hands-on expertise in Google Ads, LinkedIn Ads, SEO, CRO, email marketing, and marketing automation
• Deep understanding of B2B buyer journeys, enterprise sales cycles, and account-based marketing (ABM)
• Proficiency in GA4, Search Console, CRM systems (HubSpot/Salesforce), and attribution tools
• Strong inclination toward AI-powered marketing tools, automation platforms, predictive analytics, and AI-based bidding
• Data-driven mindset with strong analytical and performance optimization capabilities
• Experience managing large marketing budgets for enterprise campaigns is a plus
• Excellent stakeholder management and cross-functional collaboration skills
• Ability to work independently in a remote environment and manage multiple priorities
• Interested?
• We'd love to hear from you!
• Send your resume to 👉 varsha@upbott.com
• About Company
• Upbott Consulting Private Limited is a boutique e-commerce technology and marketing consulting company, catering to B2B and B2C e-commerce businesses in the US and UK. Incepted in 2017, we have experienced rapid growth and forayed into strategic marketing consulting over the last 7 years.
• We are a group of seasoned e-commerce professionals with over 15 years of experience. Home to an excellent team of young, dynamic, and passionate professionals who love solving complex e-commerce and challenges, we take pride in exceeding customer expectations every time by providing high-quality solutions and ensuring long-term success.