B2B eCommerce Growth Marketing Lead

• Job Title:
• B2B eCommerce Growth Marketing Lead

Experience

• 5–8 Years
• Location: Remote
• Employment Type: Full-time / Contract
• About the Role
• We are looking for a hands-on B2B eCommerce Growth Marketing Lead with proven experience driving revenue growth for US/international eCommerce brands.
• The ideal candidate should have end-to-end ownership of Performance Marketing, Organic SEO, and Email Marketing, with experience managing marketing budgets, revenue, lead generation, and digital growth across B2B eCommerce businesses.
• Note: This is a Growth Marketing role, not an eCommerce Operations or Marketplace Management role.
• Key Responsibilities
• Own and scale Performance Marketing (Google Ads & LinkedIn Ads) to generate qualified B2B leads and maximize

Roas

• Develop and execute Organic SEO strategies to improve rankings, traffic, and conversions.
• Build and optimize Email Marketing & Automation campaigns for lead nurturing and customer retention.
• Drive growth across Shopify, BigCommerce, Magento, WooCommerce, or similar eCommerce platforms.
• Improve website performance through CRO, A/B Testing, and Landing Page Optimization.
• Manage marketing budgets and track key metrics including Revenue, ROAS, CAC, CPL, MQLs, SQLs, and Conversion Rate.
• Analyze campaign performance using GA4, CRM, and marketing analytics tools.
• Collaborate with Sales, Product, and Business teams to drive pipeline and revenue.
• Leverage AI tools and automation to improve marketing efficiency and campaign performance.
• Mandatory Requirements
• 5–8 years of experience in Growth Marketing/Digital Marketing.
• Experience working with B2B eCommerce brands.
• Experience working with US or international clients/markets.
• Hands-on expertise in all three:
• Google Ads & LinkedIn Ads (PPC)
• Organic SEO
• Email Marketing & Automation
• Experience with Shopify, BigCommerce, Magento, WooCommerce, or similar platforms.
• Experience managing marketing budgets, revenue, and lead generation.
• Strong understanding of CRO, A/B Testing, Marketing Automation, GA4, CRM, and AI-powered marketing tools.
• Excellent analytical and communication skills.
• Preferred Qualifications
• B.Tech preferred; MBA is a plus.
• Experience with HubSpot, Salesforce, Klaviyo, SEMrush, Ahrefs, Looker Studio, and AI tools such as ChatGPT, Claude, or Gemini.
• Success Metrics
• Revenue Growth
• Qualified Lead Generation (MQLs & SQLs)
• ROAS & CAC Improvement
• Organic Traffic & Keyword Rankings
• Email Marketing Performance
• Website Conversion Rate
• Who Should Apply?
• ✔ Hands-on Growth Marketers with expertise in PPC + Organic SEO + Email Marketing.
• ✔ Professionals who have managed
• marketing budgets, revenue, and international B2B eCommerce growth.
• ✔ Candidates with experience working on
• Shopify or similar eCommerce platforms.
• Interested?
• We'd love to hear from you!
• Send your resume to 👉 varsha@upbott.com
• About Company
• Upbott Consulting Private Limited is a boutique e-commerce technology and marketing consulting company, catering to B2B and B2C e-commerce businesses in the US and UK. Incepted in 2017, we have experienced rapid growth and forayed into strategic marketing consulting over the last 7 years.
• We are a group of seasoned e-commerce professionals with over 15 years of experience. Home to an excellent team of young, dynamic, and passionate professionals who love solving complex e-commerce and challenges, we take pride in exceeding customer expectations every time by providing high-quality solutions and ensuring long-term success.