Digital Commerce Director

• Welcome to the Agentic Commerce Era
• At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you.
• The Digital Commerce Director will own the performance and continuous improvement of the Commerce digital experience, building and running the commercial and technical engine that drives self-serve revenue, pipeline, and conversion at scale. This is a hands-on role for a practitioner who has led and grown a digital commerce business and brings an operator's instinct to every decision.

What you'll do

• Own the health and performance of the full digital commerce journey from first touch through trial and purchase into the sales handoff
• Build and maintain the visibility needed to make confident investment decisions, including campaign data, funnel trends, and conversion rates
• Drive the self-serve to sales handoff by identifying and routing ICP trials to the right sales team with full journey context
• Serve as the voice of the buyer by maintaining a feedback loop from trialing or self-serve customers back into the site, messaging, and product experience
• Champion AI and modern conversion tooling in partnership with Solutions Engineering to reduce friction and improve data quality
• Build the operating rhythm, including weekly measurement, regular reporting, and clear data on investment priorities
• Act as an active member of cross-functional initiative sprints to identify high-impact problems and build fast, measurable outcomes

Who you are

• A practitioner who has led and grown a digital commerce business with direct accountability for conversion rates and trial flows. Must have practitioner experience on the BigCommerce platform
• A commercially minded leader who connects digital experience decisions to revenue outcomes using data rather than intuition. Has held a revenue goal for the site.
• An expert with full-stack fluency in technology, traffic acquisition, trial experience, conversion, routing, and retention.
• Someone with Commerce platform knowledge from a deployment/solutions team.
• A natural collaborator who can move projects forward across Sales, Marketing, Product, and Ops without needing formal authority.
• A curious leader who lives in dashboards and heatmaps but also talks to customers to understand the "why" behind the numbers.
• 3-5+ years of experience in a digital commerce, growth, or optimization role with a proven track record of measurable outcomes.
• 8-10+ years of industry experience
• Work Where You Thrive
• For candidates based in the Austin, TX Metro area, this role follows a hybrid work model, with three days per week in the office to balance focused individual work and meaningful in-person collaboration.
• Applicants must reside in the United States to be considered a candidate.
• (Pay Transparency Range: $143,154.00 - 214,730.00 USD)
• #LI-AL1
• #LI-HYBRID
• Compensation Transparency
• The national base salary range for this role is posted above in this job post.
• Final compensation will be determined based on factors such as relevant experience, skills, qualifications and geographic location. We also consider internal equity to help ensure fair and consistent pay practices across our teams.
• Where applicable, this role may also be eligible for variable compensation (such as bonus or commission), equity, and benefits in accordance with local policies. Details will be shared during the hiring process. We are committed to equitable and transparent pay practices that align to market data, internal equity, and individual contribution.
• Inclusion and Belonging
• At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.
• We are committed to creating an inclusive and accessible hiring experience for all candidates. If you require accommodations or adjustments at any stage of the recruitment process, please let us know and we will work with you to meet your needs.
• Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/
• Protect Yourself Against Hiring Scams: Our Corporate Disclaimer
• Commerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers.
• Be advised:
• Commerce does not offer jobs to individuals who do not go through our formal hiring process.
• Commerce will never:
• require payment of recruitment fees from candidates;
• request personally identifiable information through unsanctioned websites or applications;
• attempt to solicit money from you as part of the hiring process or as part of an employment offer;
• solicit money to complete visa requirements as part of a job offer.
• If you receive unsolicited offers of employment from Commerce, we urge you to be extremely cautious and avoid engaging or responding.