E-Commerce Associate

• **E-Commerce Associate**
• Brands:
• Confidential
• **Role Overview**
• The E-Commerce Associate is responsible for the day-to-day management, performance optimization, and growth of a fashion brand’s direct-to-consumer platforms. This role owns site execution across merchandising, sales, operations, and customer experience, while partnering closely with Marketing, Planning, Creative, Customer Service, and Sales teams to drive profitable growth.
• **Job Responsibilities**
• Manage the maintenance, sales, and growth of the fashion brand’s e-commerce platforms.
• Serve as the primary day-to-day owner of Shopify and all third-party integrations, ensuring site stability, speed, and functionality.
• Strategically merchandise products to maximize conversion, AOV, and discovery by optimizing collections, navigation, filters, search, and PDPs on a weekly basis.
• Execute ongoing CRO initiatives, including merchandising tests, PDP enhancements, and upsell/cross-sell strategies.
• Assist in updating and executing e-commerce marketing calendars covering launches, email campaigns, homepages, events, promotions, and markdowns in collaboration with the Head of E-Commerce.
• Ensure accuracy of pricing, promotions, creative, inventory, and timing across all site updates and campaigns.
• Proactively improve site flow, reduce returns, increase exchanges, and enhance the shopping experience using customer feedback, returns data, and site behavior insights.
• Coordinate with Sales and Planning teams to allocate and manage inventory for online channels in alignment with the marketing calendar.
• Monitor daily, weekly, and monthly sales performance against targets and proactively recommend pivots when goals are not met.
• Oversee product setup, imagery, copy, pricing, tagging, and merchandising readiness in coordination with Planning team.
• Collaborate with Marketing, Graphic Design, Copy, Third-Party Agencies, PK Team, and Technology partners to execute site strategies, creative updates, and functional improvements.
• Review post-campaign performance, Shopify sales and returns and present insights, learnings, performance trends and recommendations in partnership with the Growth Marketing Associate.
• Conduct ongoing competitor research across site experience, promotions, pricing, email, loyalty, and value-added features, and share findings with the Head of E-Commerce and Head of Marketing.
• Troubleshoot escalated customer issues in coordination with the E-Commerce Customer Service Team and guide resolutions.
• Periodically complete full purchase-cycle audits(desktop and mobile)to assess site experience, checkout, post-purchase flow, and fulfillment accuracy.
• Provide escalation support and oversight for customer service operations.
• Ensure sites meet and uphold compliance and accessibility standards.
• **Desired Skills & Experience**
• 3–5+ years of e-commerce experience managing direct-to-consumer websites, preferably within fashion or apparel.
• Hands-on experience managing Shopify platforms, including product setup, merchandising, promotions, and site updates.
• Proficiency with Google Analytics, Google Search Console, Google Optimize or other A/B testing platforms, and Facebook Analytics.
• Proficiency with Listrak, Klaviyo or other email marketing platforms.
• Strong understanding of site merchandising, navigation, and product presentation to drive conversion and

Aov

• Data-driven mindset with the ability to analyze sales, customer behavior, and performance trends.
• Familiarity with CRO best practices, SEO fundamentals, and e-commerce optimization tools.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Clear communicator with a proactive, ownership-driven approach.