eCommerce Manager – Shopify & Email Marketing

company: Twin Two
location: India (remote)
work mode: remote
posted: 22 Aug

**Company Description**
Twin Two is an e-commerce and marketplace agency that helps brands and retailers grow their online business across Shopify, Amazon, Walmart, eBay, TikTok Shop, and other digital channels.
We are looking for an India-based eCommerce Manager to help manage, improve, and grow Shopify stores for our clients.
**Role Description**
The eCommerce Manager will be responsible for supporting Shopify websites for Twin Two clients. This role will include day-to-day Shopify management, product updates, merchandising, promotions, reporting, website optimization, basic Shopify customization, and email marketing support.
The ideal candidate has hands-on Shopify experience, understands eCommerce performance, can make basic Shopify theme/customization updates using Liquid, and has experience supporting email marketing campaigns for online stores.
**Responsibilities**
Manage Shopify stores for Twin Two clients
Upload and update products, collections, pricing, images, descriptions, and product details
Review Shopify websites and look for ways to improve conversion, navigation, merchandising, and customer experience
Make basic Shopify theme updates and customizations
Work with Shopify Liquid, theme files, templates, sections, and blocks when needed
Update homepage sections, product pages, collection pages, landing pages, navigation, banners, and site content
Set up and manage promotions, discount codes, product launches, and seasonal campaigns
Support email marketing campaigns, including newsletters, product launches, promotions, abandoned cart campaigns, and customer retention campaigns
Help create and update email flows, segments, lists, templates, and campaign calendars
Coordinate with designers and copywriters on email creative, product messaging, and promotional assets
Monitor email performance, including open rate, click rate, conversion rate, revenue, unsubscribe rate, and campaign performance
Monitor website performance, sales, traffic, conversion rate, average order value, and other key metrics
Prepare weekly performance updates and recommendations for clients
Coordinate with designers, developers, marketing teams, and marketplace teams on tasks that need to be completed
Review Shopify apps and help manage basic app-related tasks
Assist with SEO updates such as page titles, meta descriptions, product copy, and collection copy
Check for website issues, broken links, missing images, incorrect pricing, out-of-stock products, and other problems
Help manage inventory, product availability, and merchandising priorities
Support affiliate, TikTok Shop, marketplace, email, and SMS campaigns when they connect back to Shopify
Track open tasks and make sure client requests are followed up on
**Qualifications**
Hands-on experience managing Shopify stores
Knowledge of Shopify Liquid and basic Shopify theme customization
Experience editing Shopify themes, templates, sections, blocks, and page layouts
Experience with email marketing for eCommerce brands
Experience using email platforms such as Klaviyo, Mailchimp, Omnisend, Shopify Email, or similar tools
Strong understanding of eCommerce, online merchandising, conversion, and customer retention
Experience updating products, collections, pages, discounts, and website content in Shopify
Ability to review website and email performance and suggest improvements
Comfortable working with Shopify apps and basic website settings
Strong attention to detail
Strong English communication skills
Comfortable working with spreadsheets, reports, and task trackers
Ability to manage multiple clients or projects at the same time
India-based and able to work remotely
**Preferred Experience**
Experience with Shopify Plus is a plus
Experience with HTML, CSS, JavaScript, and Liquid is a plus
Experience with Shopify theme customization and troubleshooting
Experience with Klaviyo flows, campaigns, segmentation, and email performance reporting
Experience with email/SMS marketing, customer retention, and lifecycle marketing
Experience with Google Analytics, Shopify Analytics, Search Console, Klaviyo, or email/SMS tools
Experience with basic SEO and conversion rate optimization
Experience working for an agency or managing multiple eCommerce brands
Experience with Amazon, Walmart, eBay, TikTok Shop, or other marketplaces is a plus
Experience coordinating with developers for more advanced Shopify customization work
**What We Are Looking For**
We are looking for someone organized, proactive, and detail-oriented who can take ownership of Shopify and email marketing tasks for our clients.
This person should be able to look at a Shopify store and think through what needs to be improved, what tasks need to be done, and how to help the client grow online sales.
This is not only a product upload role. We need someone who can manage the store, understand performance, make basic Shopify changes, support email marketing, and coordinate more advanced customization work when needed.

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