Performance Creative Strategist – eCommerce & Paid Social
- company
- Twin Two
- location
- India
- posted
- 22 Aug
- **Company Description**
- Twin Two is an e-commerce and marketplace agency that helps brands and retailers grow online across Shopify, Amazon, Walmart, eBay, TikTok Shop, and other digital channels.
- We manage strategy, advertising, product listings, websites, marketplace operations, customer service, affiliate marketing, and overall e-commerce growth for our clients.
- **About the Role**
- Twin Two is looking for a
- **Performance Creative Strategist**
- to help our clients create ads that actually drive sales.
- This is not a role for someone who just wants to make things look nice.
- We are looking for someone who understands that creative is one of the biggest drivers of eCommerce growth. The hooks, angles, scripts, offers, and product positioning you create will go live, get tested, and be judged by real performance data.
- If you have ever looked at a TikTok ad, Meta ad, product page, or UGC video and thought, “this could perform so much better with the right hook and angle,” this role is probably a good fit.
- **What You’ll Actually Be Doing**
- Coming up with unique ad hooks, angles, and creative concepts for eCommerce products
- Writing UGC scripts for TikTok, Instagram Reels, YouTube Shorts, and paid social ads
- Turning product features into customer benefits and strong selling points
- Researching competitors, customer reviews, ad libraries, social trends, and category pain points
- Creating briefs for designers, video editors, AI content creators, influencers, and UGC creators
- Working with PPC/media buying teams to understand what creatives are working and why
- Building creative testing plans for Meta Ads, TikTok Ads, YouTube, and other paid media channels
- Reviewing ad performance and coming up with new creative tests based on data
- Helping clients improve their storytelling, product positioning, offers, and overall ad strategy
- Creating repeatable creative frameworks that can be used across multiple brands and products
- **Why This Role Is Different**
- You are not here to decorate brands. You are here to help them grow.
- Your ideas will not just sit in a document. They will be turned into ads, tested in the market, and measured by results.
- You will work across multiple eCommerce brands and product categories, which means you will constantly be learning what works, what does not work, and how to improve creative performance.
- This role sits between creative strategy, customer psychology, paid social, eCommerce, and performance marketing.
- **You’ll Thrive Here If**
- You are obsessed with why people buy
- You can look at a product and quickly come up with multiple ways to sell it
- You understand TikTok, Meta, UGC, short-form video, and direct-response advertising
- You like testing ideas and learning from performance data
- You are comfortable working with media buyers, designers, editors, creators, and clients
- You care about sales, conversion, ROAS, CPA, CTR, hook rate, and customer response
- You can move quickly and do not need everything to be perfect before testing
- **Don’t Apply If**
- You only care about aesthetics and not performance
- You think creative and data are separate
- You are uncomfortable having your ideas tested in the real world
- You do not like feedback from performance results
- You want a slow creative process with months of planning before anything goes live
- **Requirements**
- Experience creating hooks, UGC scripts, ad concepts, or creative strategy for eCommerce brands
- Strong understanding of paid social ads, especially TikTok, Meta, Instagram, and YouTube Shorts
- Experience with direct-response creative, product positioning, customer pain points, and offers
- Ability to research competitors and identify better creative angles
- Strong writing skills for short-form video scripts, headlines, captions, and creator briefs
- Comfortable reviewing performance data and using it to guide creative direction
- Experience working with designers, editors, creators, influencers, or media buyers
- Strong communication and organization skills
- **Preferred Experience**
- Experience with eCommerce brands, DTC brands, agencies, or performance marketing teams
- Experience writing TikTok/Reels UGC scripts
- Experience using Meta Ad Library, TikTok Creative Center, Amazon reviews, customer reviews, Reddit, or competitor research to find creative insights
- Experience creating briefs for UGC creators, influencers, video editors, designers, or AI content teams
- Experience with tools like Canva, CapCut, ChatGPT, Claude, Midjourney, Runway, Figma, Notion, or ClickUp