eCommerce PPC Expert – Google, Meta & TikTok Ads

• **Company Description**
• Twin Two is an e-commerce and marketplace agency that helps brands and retailers grow online across Shopify, Amazon, Walmart, eBay, TikTok Shop, and other digital channels.
• We manage strategy, advertising, product listings, websites, marketplace operations, customer service, affiliate marketing, and overall e-commerce growth for our clients.
• **Role Description**
• Twin Two is looking for an experienced eCommerce PPC Expert to manage paid advertising campaigns across Google Ads, Meta Ads, and TikTok Ads for our clients.
• This role will focus on driving profitable online sales through paid media campaigns, including Google Shopping, Performance Max, Search, Display, YouTube, Facebook, Instagram, and TikTok advertising.
• The ideal candidate has hands-on experience managing paid ads for e-commerce brands and understands how to connect advertising strategy with product pages, landing pages, conversion rate, creative, promotions, and overall profitability.
• This is not just a “boosted posts” role. We are looking for someone who can build campaigns, analyze performance, reduce wasted spend, test creative, scale winning campaigns, and make clear recommendations to improve

Roas

• **Responsibilities**
• Create, manage, and optimize paid advertising campaigns for e-commerce clients
• Manage Google Ads campaigns including Shopping, Performance Max, Search, Display, YouTube, and remarketing
• Manage Meta Ads campaigns across Facebook and Instagram
• Manage TikTok Ads campaigns for e-commerce products and brands
• Build campaign structures for prospecting, retargeting, product launches, seasonal promotions, and evergreen sales
• Review product feeds, Merchant Center issues, catalog setup, pixel tracking, and conversion tracking
• Monitor campaign performance including ROAS, CPA, CPC, CPM, CTR, conversion rate, AOV, revenue, and profitability
• Optimize budgets, bids, audiences, keywords, placements, creative, landing pages, and product feeds
• Identify wasted spend and make changes to improve campaign efficiency
• Develop testing plans for creative, offers, audiences, landing pages, and campaign objectives
• Coordinate with designers, content creators, Shopify managers, marketplace teams, and clients on campaign assets and promotional strategy
• Help plan advertising around product launches, sales events, holidays, promotions, and seasonal campaigns
• Review Shopify or website performance to identify issues that may hurt ad conversion
• Prepare weekly or monthly performance reports with clear recommendations
• Manage multiple client accounts at the same time
• **Qualifications**
• Hands-on experience managing paid ads for e-commerce brands
• Strong experience with Google Ads, Meta Ads, and TikTok Ads
• Experience with Google Shopping, Performance Max, Search, remarketing, and product feed-based campaigns
• Experience managing Facebook and Instagram conversion campaigns, catalog campaigns, and retargeting campaigns
• Experience managing TikTok Ads for product sales or direct-response campaigns
• Strong understanding of ROAS, CPA, CAC, CPC, CPM, CTR, conversion rate, AOV, LTV, and profitability
• Experience with pixel setup, conversion tracking, events, audiences, and retargeting
• Ability to analyze data and turn it into clear action steps
• Comfortable working with Shopify, landing pages, product pages, and e-commerce websites
• Strong attention to detail and ability to manage budgets responsibly
• Strong English communication skills
• Comfortable working with spreadsheets, reports, and task trackers
• Ability to manage multiple brands or client accounts at once
• **Preferred Experience**
• Experience with Shopify, Shopify Plus, WooCommerce, or other e-commerce platforms
• Experience with Google Merchant Center and product feed optimization
• Experience with Meta Pixel, Conversions API, TikTok Pixel, GA4, and Google Tag Manager
• Experience with Klaviyo, email marketing, affiliate marketing, or TikTok Shop is a plus
• Experience working for an agency or managing multiple client accounts
• Experience with consumer products such as electronics, home goods, beauty, fashion, food, toys, baby products, furniture, or lifestyle brands
• Experience creating client-facing reports and explaining campaign performance clearly
• Experience working with creative teams to improve ad performance
• **What We Are Looking For**
• We are looking for someone analytical, proactive, and performance-driven.
• The right person should be able to look at an ad account and quickly understand what is working, what is wasting money, and what needs to be improved. They should also understand that e-commerce ad performance is connected to product pages, pricing, creative, offers, reviews, website speed, inventory, and overall customer experience.
• This role is ideal for someone who can both manage campaigns and think strategically about how to grow online sales for multiple clients.