Ecommerce Search Discovery Strategy

• Ecommerce Search and Discovery Strategy
• Part Time Remote Contract Fifteen Hours Weekly
• About the Role
• A person who knows e-commerce search will shape how shoppers find the brand, whether through regular search engines or new AI-driven tools. This strategic role partners with internal copywriting, development, analytics and merchandising teams to drive SEO, AI search optimization (AEO), content strategy and measurement.
• Responsibilities
• Develop and own the international SEO and AEO roadmap.
• Identify emerging search trends and prioritize high-impact initiatives.
• Optimize for AI search experiences including ChatGPT, Gemini, Perplexity and AI

Overviews

• Partner with Ecommerce Manager, developers, copywriters, and brand to improve discoverability across category pages, PDPs, FAQs and educational content.
• Create executive dashboards covering organic revenue, AI referrals, rankings, share of voice and technical health.
• Recommend technical SEO improvements including structured data, Core Web Vitals, internal linking and Shopify best practices.
• Develop content briefs and topic clusters with brand and internal copywriters.
• Monitor competitors and search algorithm changes.
• Success Metrics
• Organic revenue growth
• Organic conversion rate
• Organic sessions
• AI search referrals
• AI citations and mentions
• Share of voice
• Keyword rankings
• Improved Core Web Vitals
• Ideal Experience
• 5+ years leading SEO strategy and execution for an ecommerce DTC brand.
• Experience developing SEO roadmaps and executive reporting.
• Strong knowledge of Shopify SEO, multi-county stores and technical best practices.
• Experience measuring and optimizing AI search visibility (AEO), including AI Overviews, ChatGPT, Perplexity, Gemini, or similar emerging platforms.
• Experience with international SEO/AEO optimization (country targeting, hreflang, localized content)
• Excellent analytical, strategic, and communication skills.