Paid Media Performance Manager
- company
- G Squared
- location
- Sydney, New South Wales, Australia (remote)
- work mode
- hybrid
- posted
- 16 Aug
- **Google Ads | Meta Ads | Digital Media | Media Strategy**
- G Squared is growing, and we’re looking for a
- **Paid Media Consultant**
- and a
- **Paid Media Senior Consultant**
- to join our award-winning Paid Media team.
- These roles are for experienced and charismatic performance marketers: someone who understands how paid media directly drives revenue and margin, not just clicks. You'll own growth strategies for leading brands, working hands-on across Google Ads, Meta Ads and many other digital platforms, while collaborating with specialists who help bring your strategy to life.
- You'll manage your own portfolio of clients, shape their paid media roadmaps, and be trusted to make commercial decisions that move the needle.
- **What you’ll do**
- As a Consultant, you'll be the strategic owner of your clients' paid media performance.
- ➡️
- **Strategy & performance**
- Own and evolve paid media strategies for a mix of brands, with a clear focus on lead generation, revenue, ROAS and scalable growth
- Drive paid strategy across Google, Meta, TikTok, Pinterest, Programmatic and emerging channels
- Develop full-funnel media strategies from awareness to conversion
- ➡️
- **Implementation & optimisation**
- Setup, optimise and report back on your media strategy, ensuring results hit your target KPIs
- Use data to make commercial decisions around budget allocation, optimisation, bidding strategy and creative direction
- Work with our creative team to generate assets to elevate performance
- ➡️
- **Client leadership**
- Be the point of contact for clients: confident presenting strategy, results and recommendations
- Pitch your innovative ideas and implement test and learns in an environment with a learning mindset
- As a Senior Consultant, you will have additional responsibilities to:
- Take the lead on some of our larger client accounts
- Mentor and lead a pod of Consultants, lifting the standard of the whole team, ensuring workload is balanced and processes followed
- Ensure client results across the pod are meeting targets
- Drive strategic consultancy within your clients and your pods
- **What we're looking for**
- This role is ideal for someone who has already scaled numerous accounts and wants more ownership and influence. You are someone who believes in remaining hands-on with campaign management, whilst discussing results and strategy directly with your clients.
- **You'll bring:**
- 4+ years of hands-on paid media experience for the Consultant Role, or 6+ years experience for the Senior Consultant role
- Deep expertise in Google Ads and Meta Ads
- Confidence optimising campaigns based on performance data, feed quality and commercial outcomes
- Excellent communication skills, feeling at home and comfortable advising senior client stakeholders
- High attention to detail with an inquisitive mindset
- Ability to balance technical skills with charismatic client management
- Google Tag Manager and website tracking experience
- High proficiency in Microsoft suite (Excel & PowerPoint)
- Strong business acumen
- **Bonus points for:**
- CRO or ecommerce UX understanding
- Exposure to marketplaces or omnichannel ecommerce
- Programmatic or TikTok Ads experience
- **About G Squared**
- G Squared is a digital consultancy headquartered in the central Sydney suburb of Chippendale.
- We're a motivated team of like-minded individuals who love what we do, and have fun doing it.
- We are driven by implementing digital solutions which focus on innovative use of technologies and most importantly, generating results for our clients.
- Our consultancy has 4 main service pillars - Web, SEO, Paid Media and Creative. Our teams work collectively on our accounts, and ensure our strategies are always integrated. This allows us to take a more holistic view of digital, and focus on channels working cohesively together, and not against each other.
- **Perks:**
- Purpose-built office building with break-out zones and collaboration stations
- Flexible working (hybrid WFH)
- Comprehensive, frequent training through our partnership with Sydney University.
- Paid parental leave
- Holiday bonus
- Regular team events
- **Awards**
- Winner at APAC Search Awards - Best SEO Campaign
- Finalist for Specialist Agency of the Year at the Mumbrella Awards 2022
- Finalist for Marketing Agency of the Year at AMI Awards 2022
- Finalist for Independent and Digital Agency of the Year at the AdNews Awards 2021
- 7 x finalist at APAC Search Awards & 8 x finalist at SEMRush Search Awards
- G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.
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