Senior (Performance Marketing / GMC Ads)
- company
- BIG O SOFT LLC
- location
- Lahore, Punjab, Pakistan
- work mode
- onsite
- posted
- 14 May
- **Performance Marketing Manager — DTC E-commerce**
- **Company:**
- Big O Soft (OneWebbie)
- **Location:**
- Lahore (On-site/Remote) | Full-time
- **Experience:**
- 3–5+ years | International markets exposure preferred
- **About the role**
- We’re looking for a hands-on Performance Marketing Manager to own end-to-end paid acquisition for international DTC e-commerce brands (homewares, sports, lifestyle). You’ll manage strategy, tracking, creatives, execution, and optimisation while working directly with founders.
- **Key Responsibilities**
- Plan, launch & scale campaigns across
- **Google Ads (Search, PMax, Shopping), Meta Ads & Pinterest**
- Manage budgets and optimise for
- **ROAS, CPA, CAC, AOV & conversions**
- Set up & maintain
- **GA4, GTM, Meta Pixel, Conversions API & server-side tracking**
- Optimise
- **Google Merchant Center feeds**
- & Shopify tracking
- Lead
- **creative testing, landing page experiments & performance reporting**
- Build dashboards and communicate insights weekly
- **Requirements**
- 3–5+ years in performance marketing (min. 2 years in DTC e-commerce)
- Proven experience scaling campaigns to
- **$10k+/month budgets**
- Strong hands-on experience with
- **Meta, Google Ads, Merchant Center & Shopify**
- Skilled in
- **analytics, reporting & spreadsheet modelling**
- Excellent English communication & ability to work independently
- **Bonus if you have**
- Experience with Australian/global markets
- Attribution tools (Triple Whale/Northbeam), Klaviyo, Pinterest Shopping
- Google Ads/Meta certifications
- **What we offer**
- Ownership of paid growth across multiple brands
- Performance bonuses + learning budget
- Direct collaboration with founders
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