Senior (Performance Marketing / Google Ads)

• **Performance Marketing Manager (DTC E-Commerce)**
• Company:
• **Big O Soft**
• Position: Full-Time (Onsite / Remote)
• Location: Lahore

Experience

• 3–5+ Years
• Salary: Market Competitive
• **Job Overview:**
• Big O Soft is hiring a hands-on Performance Marketing Manager to lead paid acquisition for international DTC E-Commerce brands across Australian and global markets. This role goes beyond media buying — you’ll own the complete performance cycle including strategy, campaign execution, tracking, reporting, optimization, and creative direction.
• **Key Responsibilities:**
• Plan, launch, and scale campaigns across Google Ads, Meta Ads Manager, Google Merchant Center, and Pinterest Ads.
• Build and manage campaign structures, audience strategies, and budget allocation.
• Own KPIs including ROAS, CPA, CAC, AOV, and conversions.
• Manage tracking infrastructure using GA4, GTM, Meta Pixel, CAPI, and server-side tracking.
• Lead creative testing for ads, landing pages, and funnels.
• Analyze campaign performance and provide actionable insights to founders and stakeholders.
• Ensure account hygiene, policy compliance, and operational efficiency across platforms.
• **Requirements:**
• 3–5+ years of hands-on performance marketing experience, preferably in DTC E-Commerce.
• Strong expertise in Meta Ads, Google Ads (PMax & Shopping), GMC, and Pinterest Ads.
• Experience managing and scaling high-budget campaigns while maintaining ROAS targets.
• Hands-on experience with Shopify, GA4, GTM, Meta Pixel, and conversion tracking.
• Excellent analytical, reporting, and optimization skills.
• Strong English communication with ability to handle international stakeholders and clients.
• Self-sufficient, strategic thinker with ownership mindset.
• **Preferred Skills**
• Experience with Australian or international E-Commerce markets.
• Familiarity with Triple Whale, Northbeam, Klaviyo, or creative testing frameworks.
• Understanding of Google Merchant Center policies and feed optimization.
• Meta Blueprint or Google Ads Certifications are a plus.
• **What We Offer:**
• Direct ownership of scaling international brands
• Performance-based growth opportunities
• Collaborative environment with founders and creative teams
• Budget for tools, learning, and certifications 🚀