Senior Product Marketing Manager, Competitive Intelligence

company: Attentive
location: United States
posted: 10 Jun

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!About the Role
We’re looking for a Senior Product Marketing Manager to own and scale our competitive and market intelligence program. This is not a passive research role—you’ll be the connective tissue between what’s happening in the market and how Attentive responds across product strategy, positioning, sales enablement, and customer conversations.
You’ll monitor competitors, synthesize signals from dozens of sources, and translate them into actionable insights and assets that directly impact win rates. You’ll work at the intersection of Product Marketing, GTM, Product, Strategy, and Sales—operating as the internal authority on where Attentive leads, where we’re being challenged, and what we should do about it.
The right person for this role is equal parts analyst, storyteller, and operator. You love digging into the details, but you’re just as energized by shaping the narrative that helps a seller close a deal or a product leader prioritize the roadmap.
What You’ll Accomplish
Own the end-to-end competitive intelligence program: define the framework, identify priority and emerging competitors, and build the monitoring cadence that keeps Attentive one step ahead
Track and analyze the competitive landscape across martech, with deep focus on SMS, email, RCS, push, and cross-channel engagement platforms
Maintain and continuously evolve battlecards in Klue, product comparison matrices, objection-handling guides, and win/loss summaries that directly support deal execution
Provide direct deal support by joining competitive evaluations and churn-risk calls when specialized CI expertise can tip the outcome
Conduct rigorous deep dives into competitor product capabilities, pricing and packaging models, new feature launches, and go-to-market strategies
Develop high-impact internal enablement materials, including battlecards, objection-handling guides, and demo scripts, alongside client-facing competitive comparison assets and thought leadership to drive deal execution and market differentiation.
Own the win/loss interview program and analyze CRM data to translate patterns into strategic recommendations for messaging, enablement, and product priorities.
Build and optimize AI-powered workflows to scale intelligence gathering, synthesis, and distribution—staying ahead of the curve on how CI teams operate in 2026 and beyond
Continuously experiment with new approaches to make the CI program faster, smarter, and more embedded in daily GTM workflows
Your Expertise
5+ years of experience in product marketing, competitive intelligence, strategy, or a related B2B SaaS role
Proven track record of building and maintaining competitive enablement materials (battlecards, comparison matrices, objection guides) that sales teams actually use
Strong analytical skills with the ability to distill large volumes of information from diverse sources into clear, actionable insights and compelling narratives
Excellent written and verbal communication skills; you can build a polished executive brief and run a compelling sales training with equal ease
Demonstrated ability to work cross-functionally with GTM, Product, Marketing, and leadership stakeholders—earning trust as the go-to competitive expert
Highly organized, detail-oriented, and self-motivated; you can manage multiple workstreams and shifting priorities without losing quality
Strong experience with AI tools and a track record of building new AI-powered workflows to increase the scale and speed of a product marketing or CI function
Hands-on experience with CI platforms such as Klue or similar tools
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
The US base salary range for this full-time position is $125,000 - $160,000 annually + equity + benefits
Our salary ranges are determined by role, level and location
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By applying for this position, your data will be processed as per Attentive's Privacy Policy.Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.

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