Copilot Shopping
visit →Your AI Assistant for Smarter Shopping
Copilot Shopping is Microsoft's consumer-facing AI assistant that sits inside Copilot and Bing, helping shoppers research products, compare specs and prices across retailers, and complete purchases without bouncing between tabs. For ecommerce leaders, it matters less as a tool to buy and more as a new discovery surface — one where product feeds, structured data, and Bing Shopping presence determine whether your SKUs surface inside AI-mediated buying journeys at the consideration stage.
> what it does for ecommerce
- Surfaces product comparisons across retailers inside Copilot chat sessions
- Pulls live pricing, reviews, and specs from Bing Shopping index
- Guides shoppers from research question to retailer checkout link
- Affects organic visibility for brands indexed in Microsoft Merchant Center
- Operates as a discovery channel, not a merchant-licensed software product