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Klarna

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Lets shoppers split purchases into installments and manages buy-now-pay-later transactions

Klarna provides buy-now-pay-later and installment financing at checkout, letting merchants offer pay-in-4, pay-in-30, and longer-term financing without carrying credit risk. The platform handles underwriting, fraud, and consumer collections, paying merchants upfront. It also runs a shopping app and comparison surface that drives referral traffic. Relevant for DTC brands, mid-market retailers, and enterprise merchants looking to raise AOV and conversion on considered purchases across apparel, electronics, home, and travel.

> what it does for ecommerce

  • Offers pay-in-4, pay-in-30, and longer financing options at checkout
  • Assumes consumer credit risk and pays merchants upfront in full
  • Drives referral traffic through Klarna shopping app and marketplace
  • Integrates with Shopify, Magento, BigCommerce, Salesforce Commerce Cloud, and WooCommerce
  • Provides on-site messaging widgets to surface financing on product pages