Walmart
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Walmart's marketplace gives ecommerce brands access to roughly 120 million monthly US shoppers through a third-party seller channel that competes directly with Amazon. Sellers list SKUs, run Walmart Connect sponsored ads, and optionally use Walmart Fulfillment Services for two-day shipping. The buyer here is a brand operator or marketplace manager weighing channel expansion beyond Amazon, particularly in grocery, household, and value-tier categories where Walmart's audience over-indexes.
> what it does for ecommerce
- Operates third-party marketplace with curated seller onboarding and category gating
- Provides Walmart Connect retail media for sponsored product placements
- Offers Walmart Fulfillment Services with two-day delivery network coverage
- Supports Walmart+ membership audience for repeat purchase targeting
- Enables omnichannel pickup and ship-from-store across 4,600 US locations