Retention Marketing Specialist
- company
- Scale Army Careers
- location
- South Africa (remote)
- work mode
- remote
- posted
- 6 Jun
- ***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.***
- **Client Overview**
- Our client is a fast-scaling telehealth and wellness company operating in the subscription health space. They are building a high-output marketing function powered by AI-enabled workflows, a performance-driven team culture, and a deep commitment to long-term customer value. With a strong foundation in direct-to-consumer growth, they are investing heavily in lifecycle infrastructure to drive retention, repeat purchases, and lifetime value at scale. This is a company where marketers have real ownership, real data, and real impact.
- **Role Overview**
- **The Retention Marketing Specialist**
- will own email and SMS marketing across the full post-acquisition customer journey, driving engagement, retention, and long-term LTV through tools like
- **Customer.io**
- and AI-assisted workflows. This role combines strategic thinking with daily hands-on execution - building flows, writing copy, segmenting audiences, and reporting on performance. The
- **Retention Marketing Specialist**
- will be a core contributor to one of the highest-leverage functions in the business.
- **Location**
- Fully Remote (Work from Home) | 9 AM - 5 PM EST
- **Key Responsibilities**
- **Lifecycle Email Marketing**
- Build, manage, and optimize email flows for onboarding, engagement, win-backs, and retention.
- Write or refine email copy, leveraging AI tools for speed and consistency.
- Develop segmentation strategies using customer data, purchase behavior, and lifecycle stage.
- Monitor deliverability, open rates, click-through rates, and downstream conversions.
- **SMS Marketing**
- Own SMS marketing as a retention and re-engagement channel, including copy, segmentation, and send cadence.
- Design flows that complement email journeys while minimizing audience fatigue.
- Ensure compliance with all SMS regulations.
- **Campaign & Content Calendar**
- Lead the lifecycle content calendar for email and SMS, aligned with product launches and promotions.
- Coordinate with creative teams for asset production, providing clear briefs and deadlines.
- Prioritize campaigns based on retention impact and business objectives.
- **Analytics & Optimization**
- Track performance metrics including LTV, churn, repeat purchases, and engagement.
- Run A/B tests on subject lines, copy, send times, and flow logic; implement improvements based on results.
- Build dashboards and reporting to provide actionable insights to leadership.
- **AI & Tools**
- Utilize AI tools to accelerate copywriting, segmentation ideation, and performance analysis.
- Stay current on emerging lifecycle marketing tools and provide recommendations for adoption.
- **Qualifications - Experience**
- 4+ years of experience in lifecycle, retention, or CRM marketing.
- Hands-on experience with Customer.io, including flow creation, segmentation, and campaign execution.
- Demonstrated experience managing email and SMS campaigns end-to-end, including copy, segmentation, and performance tracking.
- Familiarity with Klaviyo and/or Segment is a plus.
- Experience in DTC, ecommerce, telehealth, healthcare, or subscription businesses preferred.
- **Qualifications - Skills**
- Strong copywriting skills for email and SMS campaigns across multiple audience segments.
- Analytical mindset with the ability to interpret performance data and take actionable steps.
- Proven ability to build and manage content calendars across multiple channels simultaneously.
- Comfortable running A/B tests and translating results into measurable improvements.
- Capable of building performance dashboards and reports that deliver leadership-level insights.
- AI-curious and experienced in leveraging AI-powered tools to improve marketing output and efficiency.
- Highly organized, self-directed, and able to manage multiple campaigns in a fast-paced remote environment.
- **What Success Looks Like**
- Coverage: Full lifecycle coverage with no gaps in customer journey communications.
- Performance: Metrics such as LTV, retention, and repeat purchase rates trending positively over time.
- Execution: Campaigns are launched on time, on-brand, and fully tracked.
- Insight: Reports provide actionable insights that inform decisions and drive growth across the business.
- **Opportunity**
- This role offers true ownership over one of the highest-leverage functions in a subscription or telehealth business - directly impacting retention, LTV, and overall company growth. The
- **Retention Marketing Specialist**
- will work with AI-enabled tools, a high-output team, and a fast-scaling organization where strong performers are recognized and given the opportunity to grow into leadership roles within marketing or lifecycle management.
- **Application Process**
- To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets