Senior Paid Media Strategist
- company
- Scale Army Careers
- location
- South Africa (remote)
- work mode
- remote
- posted
- 4 Aug
- ***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.***
- Our client is a fast-growing organization seeking an experienced
- **Senior Paid Media Strategist**
- to lead paid media initiatives that drive brand awareness, qualified lead generation, pipeline growth, and measurable revenue impact. The company embraces data-driven decision-making, continuous experimentation, and AI-powered workflows to build scalable marketing systems that accelerate business growth.
- **Role Overview**
- As the
- **Senior Paid Media Strategist**
- you will own the strategy, execution, optimization, and performance of multi-channel paid media campaigns. You'll combine strategic planning with hands-on campaign management, overseeing initiatives across search, social, retargeting, and account-based marketing (ABM) channels while continuously improving results through testing, analytics, and AI-powered optimization.
- This role is ideal for a senior performance marketer who enjoys building scalable acquisition systems, translating data into strategic decisions, and driving measurable business outcomes through paid media.
- **Location**
- **Fully Remote**
- | 9:00 AM - 5:00 PM EST
- **Key Responsibilities**
- **Paid Media Strategy & Campaign Management**
- Develop and execute paid media strategies across Google Ads, LinkedIn Ads, Meta Ads, and other relevant advertising platforms.
- Build campaigns aligned with business goals, including brand awareness, lead generation, pipeline growth, and revenue generation.
- Manage campaign budgets, forecasting, pacing, and resource allocation to maximize performance.
- Oversee campaign planning, execution, optimization, and reporting across multiple channels.
- **Campaign Optimization & Performance**
- Monitor campaign performance and optimize toward key metrics such as CPL, SQLs, ROAS, lead quality, pipeline contribution, and revenue impact.
- Analyze campaign data to identify opportunities for improvement across targeting, bidding strategies, audiences, creatives, and conversion paths.
- Troubleshoot campaign issues, tracking discrepancies, and performance gaps before they impact results.
- Continuously improve paid media efficiency through structured testing and data-driven optimization.
- **Testing & Conversion Optimization**
- Develop and execute A/B testing strategies across ad creatives, messaging, audiences, bidding strategies, landing pages, and conversion paths.
- Analyze testing results and implement improvements that increase campaign effectiveness and lead quality.
- Recommend landing page and conversion funnel enhancements that improve acquisition performance.
- **Creative Strategy & Messaging**
- Develop compelling ad copy, campaign messaging, and creative recommendations aligned with campaign objectives.
- Collaborate with creative teams to ensure paid media assets support business goals and resonate with target audiences.
- Use campaign performance insights to refine messaging and creative strategy.
- **AI & Marketing Innovation**
- Leverage AI-powered tools to improve audience research, campaign automation, copy generation, reporting, and performance analysis.
- Identify opportunities to automate workflows and improve operational efficiency through AI.
- Stay current with emerging AI technologies and paid media best practices.
- **Analytics, Attribution & Reporting**
- Own paid media reporting, attribution analysis, and campaign performance measurement.
- Monitor customer journeys from first interaction through revenue generation.
- Deliver actionable insights and strategic recommendations to leadership.
- Ensure tracking, attribution, and reporting remain accurate and reliable.
- **Account-Based Marketing (ABM)**
- Support ABM initiatives through highly targeted paid advertising campaigns.
- Develop strategies that engage priority accounts and high-value audiences.
- Collaborate with Marketing and Sales teams to align paid media efforts with revenue objectives.
- **Qualifications**
- **Experience**
- 7+ years of experience in paid media, performance marketing, or digital advertising.
- Proven experience developing and optimizing paid media campaigns that generate qualified leads, pipeline growth, and measurable revenue.
- Experience managing B2B paid media campaigns from strategy through execution.
- Experience overseeing campaign budgets, testing strategies, and performance optimization across multiple advertising platforms.
- **Skills**
- Advanced experience managing Google Ads, LinkedIn Ads, Meta Ads, and other paid advertising platforms.
- Strong understanding of campaign structure, audience targeting, budget allocation, conversion optimization, retargeting, attribution, and performance analytics.
- Experience using CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems.
- Proficiency with reporting, campaign analysis, and data visualization using Microsoft Excel, Google Sheets, and analytics platforms.
- Hands-on experience leveraging AI tools to improve campaign optimization, audience research, reporting, testing, and workflow automation.
- Excellent analytical, organizational, and project management skills with the ability to manage multiple campaigns simultaneously.
- Strong written and verbal English communication skills with the ability to present insights and recommendations to cross-functional stakeholders.
- **Mindset & Attributes**
- Strategic thinker who understands how paid media supports broader business growth.
- Highly analytical with a data-driven approach to decision-making.
- Proactive, detail-oriented, and committed to continuous improvement.
- Comfortable balancing strategic planning with hands-on campaign execution.
- Collaborative communicator who works effectively across Marketing, Sales, and Creative teams.
- Curious about AI, emerging technologies, and innovative marketing strategies.
- **What Success Looks Like**
- Paid media campaigns consistently generate qualified leads and contribute to pipeline growth.
- Campaign performance improves through continuous testing, optimization, and strategic decision-making.
- Marketing budgets are allocated efficiently and produce measurable business outcomes.
- Reporting provides accurate visibility into campaign performance and revenue contribution.
- AI-powered workflows improve campaign execution, operational efficiency, and marketing effectiveness.
- Paid media initiatives become a scalable growth engine that supports long-term business success.
- **Opportunity**
- This is an exciting opportunity to lead a high-impact paid media function within a growing organization. You'll have the autonomy to shape strategy, experiment with new acquisition channels, leverage AI-powered marketing technologies, and directly influence business growth through data-driven campaign execution.
- **Application Process**
- To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets