Lokalise

Reach global, speak local

freemium· for mid-market

Lokalise handles the translation pipeline for product, marketing, and support teams shipping into multiple locales. It pulls strings from code repos, Figma files, and help centers, routes them through machine translation or human linguists, then pushes approved copy back into production. Engineering leads at scaling ecommerce brands use it to keep storefront copy, checkout flows, and app UI synced across languages without manual file handoffs between developers and translation agencies.

> pick this if

Pick this if you're an engineering-led ecommerce or SaaS team shipping to 3+ locales where translatable copy lives across code repos, Figma, and help centers and you need Git-native automation rather than agency file swaps.

> look elsewhere if

Look elsewhere if you're a single-locale brand, rely on Shopify's native Translate & Adapt for a handful of product pages, or need a turnkey LSP relationship where a vendor owns linguist sourcing and project management end-to-end.

> Lokalise is built for

platform-agnostic

> what it does for ecommerce

Sync translatable strings directly from GitHub, GitLab, and Bitbucket repos
Pull copy from Figma frames before development begins
Route strings through AI translation with human linguist review steps
Trigger automation rules based on language, key, or project events
Manage glossaries and translation memory across product and marketing teams

> how you'd use it

DTC apparel brand, $30M GMV, 8-person engineering team plus 3 marketers
Expanding from US/UK into DACH and Nordics; storefront copy lives in a Next.js repo, product descriptions in Shopify, help articles in Zendesk. Lokalise pulls strings from GitHub on each PR, routes them through MT with a freelance linguist reviewing brand-sensitive keys, and commits approved translations back.
→ New locale launches dropped from 6 weeks to 10 days; engineers stopped hand-merging CSV files from the agency.
B2B SaaS commerce platform, $80M ARR, 40 engineers and 5 PMs shipping to 12 locales
Product designers drop Figma frames into Lokalise before dev starts, so translators work in parallel with engineering. Glossary enforces consistent terminology across checkout UI, merchant dashboard, and marketing site.
→ Localization stopped being the release blocker; string coverage tracked per locale in CI instead of via spreadsheet.
Marketplace operator, $15M GMV, 4-person growth team with contract developers
Small team using Lokalise's freemium tier to translate category pages and email templates into Spanish and Portuguese via AI translation with light human QA, no dedicated localization manager.
→ Handles 20k strings across two locales without hiring an LSP; cost stays under $500/month until volume justifies a paid tier.

> Lokalise use cases

★AI translation & localization

> how lokalise compares

bidirectional editorial

PhrasePhrase matches Lokalise on enterprise localization but leans toward larger linguistics teams; Lokalise is the more developer-friendly choice with tighter Git and Figma workflows.

> alternatives to Lokalise in our index

by shared use-case