eg
jobs/scale army careers

DTC E-commerce Specialist

company
Scale Army Careers
location
South Africa (remote)
work mode
remote
posted
29 Aug
  • ***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.***
  • Our client is a fast-growing consumer brand in the personal care space with a strong e-commerce presence and retail distribution through major national retailers. The company primarily sells through its direct-to-consumer website, Amazon, and select retail partners, and is focused on improving website performance, conversion rate, and the overall digital customer experience as they continue scaling their online operations.
  • Location
  • Fully Remote | 9 AM - 5 PM EST
  • Role Overview
  • The
  • **DTC E-commerce Specialist**
  • will own and optimize the company’s e-commerce website, with a strong focus on conversion rate optimization, landing page performance, and day-to-day site execution. This role works closely with the growth marketing team to ensure paid traffic, campaigns, product pages, landing pages, and onsite experiences are aligned and built to convert.
  • This is not a purely executional website maintenance role. The ideal candidate will bring both technical e-commerce expertise and strategic ownership, with the ability to identify opportunities for improvement, recommend better workflows and tools, and continuously drive website performance and customer experience improvements.
  • Key Responsibilities
  • Website Ownership & Ecommerce Management
  • Own the day-to-day management and optimization of the Shopify website.
  • Ensure product pages, collections, navigation, landing pages, and promotions are accurate, optimized, and aligned with business goals.
  • Manage ongoing site updates, campaign launches, product updates, merchandising changes, and website improvements.
  • Serve as the internal ecommerce expert responsible for maintaining an organized, high-performing, and conversion-focused website.
  • Conversion Rate Optimization
  • Lead ongoing CRO initiatives across the website, including product detail pages, landing pages, checkout flow, offers, upsells, subscriptions, and overall user experience.
  • Identify friction points within the customer journey and recommend actionable improvements.
  • Run, manage, and analyze A/B tests to improve conversion rate, average order value, and overall revenue performance.
  • Use customer behavior and analytics tools to evaluate user interactions and identify optimization opportunities.
  • Landing Pages & Growth Marketing Support
  • Build, optimize, and manage landing pages for paid media campaigns across Meta, Google, TikTok, and other channels.
  • Partner closely with the growth marketing team to align landing pages with ad strategy, messaging, creative, and customer intent.
  • Support campaign-specific website initiatives including promotional pages, offer testing, seasonal campaigns, and acquisition funnels.
  • Improve the connection between paid traffic and onsite conversion performance.
  • Tech Stack Evaluation & Optimization
  • Audit the current ecommerce and website tech stack to identify useful, outdated, redundant, or missing tools.
  • Recommend and implement tools related to CRO, analytics, tracking, subscriptions, reviews, upsells, post-purchase experiences, and user behavior.
  • Work across platforms such as Shopify, Klaviyo, Microsoft Clarity, A/B testing tools, subscription platforms, review tools, upsell tools, and tracking platforms.
  • Stay current on emerging ecommerce and AI-enabled tools that improve execution speed, testing capabilities, and website performance.
  • Reporting & Performance Insights
  • Track and report on ecommerce KPIs including conversion rate, revenue, average order value, bounce rate, subscription metrics, landing page performance, and campaign conversion.
  • Translate performance data into clear recommendations for growth and leadership teams.
  • Create a consistent process for reviewing site performance and prioritizing optimization efforts.
  • Help identify which initiatives are driving results and where additional growth opportunities exist.
  • **Qualifications**
  • Experience
  • 3–6+ years of ecommerce management experience, ideally within a direct-to-consumer consumer brand.
  • Strong Shopify experience is required.
  • Experience owning or heavily supporting conversion rate optimization initiatives.
  • Experience working closely with growth marketing teams and paid media landing pages.
  • Experience within health, beauty, personal care, CPG, wellness, or subscription-based ecommerce brands is a plus.
  • **Skills**
  • Strong understanding of ecommerce best practices, CRO, UX, merchandising, and funnel optimization.
  • Ability to balance both execution and strategic ownership independently.
  • Strong analytical skills with the ability to turn performance data into actionable recommendations.
  • Strong project management and cross-functional collaboration skills.
  • Comfortable evaluating tools, managing website updates, and communicating with developers or external vendors when needed.
  • AI-native mindset with curiosity around leveraging AI tools to improve testing, workflows, execution speed, and ecommerce performance.
  • What Success Looks Like
  • Clear ownership of the ecommerce website and day-to-day site performance.
  • Improved conversion rate through ongoing testing, optimization, and data-driven decision-making.
  • Stronger alignment between paid traffic, landing pages, and onsite customer experience.
  • A streamlined and effective ecommerce tech stack that supports scalable growth.
  • Faster execution of landing pages, campaigns, promotions, and website improvements.
  • Leadership and growth teams have a reliable ecommerce owner capable of making recommendations, executing initiatives, and driving measurable business results.
  • Opportunity
  • This is an exciting opportunity to join a growing consumer brand with strong direct-to-consumer traction and national retail presence. The
  • **DTC E-commerce Specialist**
  • will play a highly visible role with direct impact on revenue growth, website performance, and customer experience.
  • You’ll work closely with growth, creative, and leadership teams while taking ownership of a critical business function. For someone who enjoys optimizing digital storefronts, improving conversion performance, and driving measurable ecommerce growth, this role offers strong ownership, visibility, and long-term growth potential.
  • **Application Process**
  • To be considered for this role these steps need to be followed:
  • Fill in the application form
  • Record a video showcasing your skill sets

More ecommerce jobs from Scale Army Careers

view all scale army careers jobs →
see more ecommerce jobs in south africa →