Ecommerce Site Manager
- company
- R2 Global
- location
- Arroyo Grande, CA, United States
- posted
- 19 Aug
- We are looking for an organized, commercially minded Ecommerce Site Manager to take ownership of the day-to-day performance and optimization of a digital storefront.
- This role sits at the intersection of ecommerce, merchandising, marketing, analytics, creative, and technology. You will be responsible for ensuring the site is commercially effective, technically sound, and aligned with the wider promotional and customer acquisition strategy.
- You will work closely with internal stakeholders and external partners to keep the site trading effectively, execute campaigns, improve the customer journey, and identify opportunities to increase conversion and revenue.
- **Responsibilities:**
- Own the day-to-day management and optimization of the ecommerce site, ensuring customers have a seamless journey from entry through to purchase.
- Manage onsite merchandising across key categories and collections, including product positioning, availability, badges, filtering, recommendations, and cross-selling.
- Develop and maintain a structured ecommerce trading calendar covering product launches, promotions, seasonal activity, campaign pages, and lifecycle marketing.
- Coordinate site activity with email and SMS campaigns to ensure customers receive a consistent experience across channels.
- Monitor website performance, including page speed, Core Web Vitals, site reliability, and checkout functionality.
- Act as a key point of contact for external development and technology partners, ensuring issues are prioritized and resolved efficiently.
- Establish and maintain standards for digital and creative assets before they are published across the ecommerce experience.
- Review customer journeys and onsite performance to identify opportunities to improve conversion, engagement, and overall user experience.
- Produce regular reporting covering key ecommerce metrics such as conversion rate, AOV, email capture, traffic, and channel performance.
- Work closely with growth, creative, development, and CRM partners to ensure ecommerce initiatives are delivered accurately and on schedule.
- Support the ongoing optimization of the site's technical, commercial, and customer experience standards.
- Use emerging AI tools where appropriate to improve productivity, analysis, documentation, and ecommerce workflows while maintaining a strong focus on accuracy and quality.
- **What We're Looking For**
- Hands-on experience managing and optimizing a Shopify Plus ecommerce environment.
- Strong understanding of Shopify themes, apps, integrations, and day-to-day site management.
- Experience with ecommerce merchandising, onsite trading, and customer journey optimization.
- Comfortable working with GA4 and ecommerce reporting, with the ability to interpret data and turn insights into actionable improvements.
- Experience working with Klaviyo or similar CRM/lifecycle marketing platforms.
- Strong attention to detail and an ability to manage multiple deadlines, calendars, campaigns, and external partner relationships simultaneously.
- Excellent written communication skills, with the ability to create clear briefs, documentation, requirements, and operating standards.
- Comfortable collaborating with developers, marketers, creatives, agencies, and other external partners.
- A proactive and commercially focused mindset, with a genuine interest in improving ecommerce performance.
- Comfortable incorporating AI into your workflow and able to assess, validate, and challenge AI-generated outputs rather than relying on them blindly.
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