Entertainment Marketing Executive

Overview

• This global role sits within the Partnerships team and exists to execute Gymshark’s Entertainment Marketing initiatives, helping to position the brand as the most culturally relevant fitness brand by integrating it into youth culture through talent, activations, product placement, media and content.
• You will play a key role in both developing and executing the Entertainment Marketing strategy, driving culturally relevant partnerships across celebrity and influencer, while delivering impactful activations and ensuring seamless execution across campaigns, content and brand moments. This role requires you to be a creative, proactive thinker with a strong track record in influencer campaign execution, capable of identifying opportunities, shaping the next move, and bringing ideas to life.

What you'll be doing

• Strategy & Execution
• Support the execution of Gymshark’s Entertainment Marketing strategy, including:
• Paid and organic celebrity & talent partnerships
• Influencer activations
• Cultural and brand-led activations
• Agency management
• Deliver seasonal Entertainment Marketing plans, including UK product seeding initiatives.
• Execute strategic campaigns, ensuring all talent and partners deliver against agreed contractual terms and KPIs.
• Generate excitement around the brand; leverage the power of talent & influencers to increase brand/product awareness and consideration through Entertainment Marketing.
• Talent & Relationship Management
• Maintain and grow a strong network of industry contacts.
• Act as the primary point of contact for talent and collaborators across campaigns and activations.
• Manage inbound talent and gifting requests in line with seasonal priorities.
• Identify, secure, and engage emerging and established talent aligned with Gymshark’s brand.
• Lead talent outreach, pitching, negotiation, and contracting.
• Activations & Content
• Support the ideation and execution of creative talent activations across social content, events, campaigns and key cultural brand moments.
• Collaborate with internal teams to ensure content and activations are maximised across all marketing channels.
• Agency & Campaign Management
• Manage external agencies for talent seeding and product placement:
• Share briefs and campaign direction
• Approve talent selections
• Oversee product logistics and delivery
• Oversee project workflows, timelines, databases, and reporting processes.
• Ensure entertainment marketing initiatives are integrated across wider brand campaigns.
• Insights & Reporting
• Monitor market trends, competitor activity, and cultural movements to inform strategy.
• Deliver monthly reporting on Entertainment Marketing performance, including campaign results and channel impact.
• WHAT YOU'LL NEED:Essential Criteria:
• Strong understanding of the UK and US entertainment landscape (celebrity, influencer, and cultural spaces).
• ‘Black Book’ of talent and industry contacts.
• Up-to-date knowledge of emerging talent, trends, and social media.
• Proven experience executing campaigns within influencer marketing, talent partnerships, or entertainment marketing.
• Background in fashion, celebrity, lifestyle, or cultural marketing is a plus.
• Highly organised with the ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management skills, with confidence influencing both internal teams and external partners.
• Excellent negotiation and communication skills.
• A proactive self-starter who can work independently without close supervision.
• Creative thinker with a 360° mindset; able to connect brand, culture, and content.
• Strong understanding of how content performs across channels (organic social, paid media, CRM, web).
• Confident pitching ideas, campaigns, and talent opportunities.

Closing date

FRIDAY 5th JUNE (8am)

Belonging at gymshark

• Our mission is to be a place where everyone belongs.
• We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application.
• We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally.
• We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com.

About us

• We’re here to unite the conditioning community.
• We believe that putting the sweat in today, prepares us for tomorrow.
• So, we give people the tools they need to reach further, go faster, be stronger.
• We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them.
• It’s what we want for our community, and our team.
• A team that’s growing rapidly around the world.
• A collective of talented individuals working together to invent Gymshark’s future.
• Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

The perks

• Standard benefits include:
• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday, additional day for your birthday & Bank Holidays
• Contributory Employer pension scheme
• Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package
• Life Assurance
• Office location specific benefits include (IQ):
• Gym Membership to The Lifting Club (LC)
• Onsite lunch provision & coffee bars
• EV charge points available
• Office location specific benefits include (LDN):
• Funded multi-site fitness membership
• Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.