Digital Product Manager (Customer & Loyalty)

Overview

• This Product Manager role sits at the heart of Gymshark's Customer & Loyalty function, driving the technology, data, and product capabilities that create personalised and engaging customer experiences across digital and in-real-life touchpoints.
• You will own key initiatives that strengthen customer retention, loyalty, and lifetime value by improving how customer data is captured, connected, and activated across the Gymshark ecosystem.

What you'll be doing

• As a Product Manager within Customer & Loyalty, you will:
• Own and execute key parts of the Customer & Loyalty roadmap, prioritising initiatives that improve retention, engagement and customer revenue.
• Work closely with engineers, designers and technical stakeholders to define, shape and deliver product enhancements across web, app and IRL platforms.
• Translate customer, business and operational needs into clear product requirements, epics, and user stories that enable scalable delivery.
• Partner with CRM and Marketing teams to ensure the right product capabilities exist to deliver more relevant, personalised and effective customer communications.
• Collaborate with Data, Analytics and Marketing teams to improve event tracking, KPI measurement and insight generation across customer & loyalty journeys.
• Be comfortable working in agile sprints, supporting squad ceremonies and confidently mapping user journeys and flows.
• Contribute to business cases and prioritisation decisions by combining customer insight, operational understanding, technical feasibility, and commercial impact.
• Communicate roadmap updates, delivery progress, risks and outcomes to stakeholders at multiple levels.
• Manage multiple concurrent product development tracks, ensuring fast execution without sacrificing quality.
• Own and define the AB testing plan, identify suitable test hypothesis and share pre and post analysis with the core squad.
• WHAT YOU'LL NEED:Essential Criteria:
• Demonstrable experience in digital or eCommerce product management, with exposure to customer, CRM, loyalty, data, platform or systems-led product areas preferred.
• Strong ability to work with engineering teams on technically complex problems, translating between business context and technical implementation.
• Experience defining and delivering product requirements for both front and backend services, platform capabilities, systems integrations or operationally complex product features.
• Strong understanding of product discovery and delivery in an agile environment, including backlog management, sprint planning, and prioritisation.
• Confident working with APIs, system dependencies, data flows, third-party platforms and integration-based product challenges (eg: Shopify).
• Strong communication skills, with the ability to bring clarity to ambiguity and align cross-functional teams around outcomes and delivery plans.
• Analytical mindset with the ability to use data, customer insight, and operational context to inform product decisions.
• Experience managing multiple product development tracks in a fast-paced environment without losing attention to detail.
• Strong stakeholder management skills, with the confidence to collaborate, challenge constructively and influence decisions across product, technology and business teams.
• Curious and proactive, with a bias for action and a strong sense of accountability.
• Preferred skills & experience:
• Experience working in CRM, loyalty, CDP, MarTech or customer data environments – specific platform knowledge in Braze, mParticle and Talon One is an advantage
• Exposure to platforms and tools related to customer engagement, identity, segmentation, consent management, or personalisation.
• Experience in retail, fashion, membership, subscription or ecommerce businesses.
• Familiarity with experimentation, event tracking and measurement frameworks across digital products.

Closing date

FRIDAY 17th JULY 2026

Location

Please note this is a hybrid role and requires the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.

Belonging at gymshark

• Our mission is to be a place where everyone belongs.
• We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application.
• We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally.
• We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com.

About us

• We’re here to unite the conditioning community.
• We believe that putting the sweat in today, prepares us for tomorrow.
• So, we give people the tools they need to reach further, go faster, be stronger.
• We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them.
• It’s what we want for our community, and our team.
• A team that’s growing rapidly around the world.
• A collective of talented individuals working together to invent Gymshark’s future.
• Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

The perks

• Standard benefits include:
• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday, additional day for your birthday & Bank Holidays
• Contributory Employer pension scheme
• Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package
• Life Assurance
• Office location specific benefits include (IQ):
• Gym Membership to The Lifting Club (LC)
• Onsite lunch provision & coffee bars
• EV charge points available
• Office location specific benefits include (LDN):
• Funded multi-site fitness membership
• Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.