Head of Social - 12m FTC

• Overview
• Gymshark is one of the world's original social-first brands, built on the power of community, culture and conversation. As we continue to grow, we're looking for a strategic social communications leader to help shape how our brand shows up across platforms and connect audiences to our biggest brand moments.
• This is not a traditional social media role. As Head of Social Comms, you'll sit at the intersection of Brand, Creative and Marketing, transforming big ideas into platform-native social ecosystems that spark engagement, drive culture and support commercial growth. You'll be responsible for defining our social communications strategy, influencing brand storytelling and leading a high-performing team to deliver best-in-class social communications.
• If you're a strategic thinker with a deep understanding of social platforms, culture and brand-building, this is an opportunity to make a significant impact within one of the most recognisable brands in fitness.
• What you'll do
• Define and lead the long-term social communications strategy across all social platforms.
• Establish clear platform roles, audience objectives and growth priorities aligned to brand and business goals.
• Translate major brand campaigns into connected social ecosystems that drive conversation, engagement and community participation.
• Develop quarterly communications plans that bring together brand moments, product launches and always-on activity.
• Identify emerging platforms, trends and cultural opportunities to keep Gymshark ahead of the curve.
• Shape how the brand participates in and leads conversations across fitness, training and broader culture.
• Act as a guardian of brand consistency, ensuring strong and cohesive storytelling across all channels.
• Partner with Brand, Creative, Marketing and Influencer teams to embed social strategy into campaign planning from the outset.
• Champion a social-first approach to creative development and content creation.
• Build communications frameworks, rollout plans and content sequencing strategies that maximise campaign effectiveness.
• Define success metrics across the social ecosystem and drive a culture of continuous improvement.
• Translate performance data and audience insights into actionable strategic recommendations.
• Develop governance frameworks that support effective decision-making and protect brand reputation.
• Lead, coach and inspire the organic social team, creating an environment where people can thrive and deliver exceptional work.
• Act as the senior social communications voice across campaigns, launches and strategic planning discussions.
• What you'll need
• 8+ years' experience in social strategy, communications planning or brand marketing within a consumer-facing brand or agency environment.
• Proven experience building social communications strategies that work across multiple platforms and channels.
• Demonstrated ability to translate brand strategy into platform-native social ecosystems, not just content plans.
• Strong understanding of how social communications contribute to brand growth, customer acquisition and commercial performance.
• Expertise across Instagram, TikTok and YouTube, including platform behaviour, audience trends and content performance.
• Experience using social analytics and listening tools to identify insights and inform strategic decisions.
• Strong ability to turn complex data and insights into clear, compelling recommendations for senior stakeholders.
• Experience influencing cross-functional teams and working closely with Creative, Brand, Marketing and Commercial stakeholders.
• Strong leadership experience, with a track record of developing talent and building high-performing teams.
• A systems-thinking mindset with the ability to connect big ideas to scalable communications frameworks.
• Excellent organisational skills and the ability to manage multiple priorities in a fast-paced environment.
• Strong commercial awareness combined with a genuine interest in culture, community and storytelling.
• Outstanding communication, relationship-building and stakeholder management skills.

Closing date

TUESDAY 22nd SEPTEMEBER

Location

Please note this is a hybrid role and requires the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.

Belonging at gymshark

• Our mission is to be a place where everyone belongs.
• We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application.
• We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally.
• We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com.

About us

• We’re here to unite the conditioning community.
• We believe that putting the sweat in today, prepares us for tomorrow.
• So, we give people the tools they need to reach further, go faster, be stronger.
• We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them.
• It’s what we want for our community, and our team.
• A team that’s growing rapidly around the world.
• A collective of talented individuals working together to invent Gymshark’s future.
• Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

The perks

• Standard benefits include:
• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday, additional day for your birthday & Bank Holidays
• Contributory Employer pension scheme
• Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package
• Life Assurance
• Office location specific benefits include (IQ):
• Gym Membership to The Lifting Club (LC)
• Onsite lunch provision & coffee bars
• EV charge points available
• Office location specific benefits include (LDN):
• Funded multi-site fitness membership
• Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.