Loop

Everything you need to scale your subscriptions

paid· for mid-market

Loop handles the recurring billing, cancellation flows, and retention analytics that Shopify DTC brands outgrow on first-generation subscription apps. The platform targets mid-market merchants running subscribe-and-save or replenishment programs, letting retention teams build passive churn recovery sequences, custom cancel flows, and segmented win-back campaigns. Analytics surface LTV and churn drivers at the cohort level. Dedicated success managers support migration from ReCharge, Bold, or Skio and ongoing program optimization.

> pick this if

Pick this if you're a Shopify subscription brand doing $2M–$50M in subscription GMV who has outgrown ReCharge/Bold/Skio and needs configurable cancel flows, cohort LTV analytics, and a hands-on CSM rather than a self-serve app.

> look elsewhere if

Look elsewhere if you're on BigCommerce, Salesforce Commerce Cloud, or a custom stack, running sub-$1M in subscription revenue where ReCharge's base tier suffices, or needing headless/B2B recurring billing that sits outside Shopify's checkout.

> Loop is built for

DTC beauty & cosmetics
food & beverage
health & wellness
pets

> what it does for ecommerce

Manages Shopify subscription billing with flexible cadence and bundle logic
Runs churn-reduction campaigns triggered by cancellation reason and customer segment
Provides cohort analytics covering LTV, churn drivers, and retention curves
Migrates subscriber data from ReCharge, Bold, or Skio without downtime
Assigns dedicated success managers for configuration and retention strategy

> how you'd use it

DTC consumables brand (coffee, supplements, pet food) doing $5M–$30M GMV on Shopify with a 2–4 person retention team
Migrating off ReCharge after hitting ceilings on cancel-flow logic and passive churn recovery; Loop's success manager runs the cutover and configures reason-coded save offers
→ Typically recovers 15–25% of would-be cancels via dynamic swap/pause/discount branches and lifts 6-month retention on flagship SKUs
Mid-market beauty or wellness brand ($10M–$50M GMV) with a growth lead owning LTV targets
Uses cohort analytics to isolate churn drivers by acquisition source and build segmented win-back flows for lapsed subscribers
→ Cuts involuntary churn through smarter dunning and identifies which acquisition cohorts justify higher CAC based on true 12-month LTV
Replenishment brand ($2M–$8M GMV, founder-led, 1–2 marketers) on Skio or Bold
Switches to Loop for bundle logic and build-a-box cadence flexibility the incumbent app can't support
→ Ships new subscription product formats (trial-to-subscribe, quarterly bundles) without custom dev, with the CSM handling setup

> Loop use cases

> alternatives to Loop in our index

by shared use-case