Recharge

The world’s leading subscription platform

paid· for mid-market

Recharge handles recurring billing, subscriber lifecycle, and churn recovery for Shopify and BigCommerce merchants running subscription programs. The platform manages everything from initial signup through dunning, swaps, skips, and cancellation flows, with an AI SMS Concierge that intercepts cancel intent in real time. Built for DTC brands in consumables, beauty, pet, and supplements where LTV depends on month-three retention rather than acquisition spend. Used by Verve Coffee, Dr. Squatch, and Native.

> pick this if

Pick this if you're a Shopify or BigCommerce DTC brand where subscriptions are >25% of revenue and month-three retention, not acquisition, drives the P&L.

> look elsewhere if

Look elsewhere if you're on a non-Shopify/BigCommerce stack, run B2B contract billing, or need usage-metered or invoice-based subscriptions — Stripe Billing, Chargebee, or Ordergroove fit those shapes better.

> Recharge is built for

DTC beauty & cosmetics
food & beverage
health & wellness
pets

> what it does for ecommerce

Manages subscription billing, dunning, and retry logic on Shopify Plus
Routes churn-risk subscribers to SMS Concierge for save offers
Supports prepaid, gift, and build-a-box subscription models natively
Connects to Klaviyo, Gorgias, Attentive for retention workflows
Handles bundle swaps, skip, and pause from customer portal

> how you'd use it

DTC supplements brand, $15M GMV, 8-person ecommerce team on Shopify Plus
Migrating from a homegrown subscription app to consolidate billing, dunning, and a customer portal that supports skip/swap without a CX ticket
→ Passive churn drops 2–4 points from smarter retry logic; portal self-service cuts subscription-related tickets by ~30%
Beauty brand, $40M GMV, 3 retention marketers
Wiring Recharge into Klaviyo and Attentive so cancel-intent traffic gets routed through SMS Concierge with tiered save offers before hitting a human
→ Recovers 15–20% of would-be cancellations in-flow, with save-offer economics tracked against subscriber LTV
Coffee roaster, $6M GMV, 2 ops generalists
Launching a build-a-box subscription with prepaid 3/6/12-month options and gifting for Q4
→ Ships the program in weeks on native Recharge primitives instead of custom dev, with prepaid ARR booked upfront

> Recharge use cases

> how recharge compares

bidirectional editorial

Growthly AIGrowthly AI focuses narrowly on personalized bundle upsells to lift AOV; Recharge is the full subscription billing and lifecycle platform with dunning, swaps, and retention tooling.paid

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