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Swell

Ecommerce platform for building and running online stores, with subscriptions, B2B and wholesale, multi-currency selling, hosted or headless storefronts and checkout.

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  • Freemium

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ecommerceguide summary

Swell is an ecommerce platform for building and running online stores. It covers physical, digital and subscription products in one catalogue, plus B2B and wholesale pricing, customer groups and invoicing, and multi-vendor marketplaces with split payouts. Stores can price and localise in 230 currencies and 170 languages, use the hosted checkout, a partner integration or a custom flow, and connect several payment gateways at once. Plans start at $29 a month billed yearly, with a free trial.

Why it stands out

Plans carry annual sales ceilings, from $50K on Starter to $5M on Unlimited, with percentage fees above each ceiling.

What Swell does

ecommerceguide editorial
  • Visual store builder with themes, or headless storefronts via API
  • Subscriptions, digital goods and physical products sold from one catalogue
  • Wholesale pricing, customer groups, volume pricing and invoicing for B2B
  • Hosted checkout, partner integration or custom checkout flow
  • Pricing and content localised across 230 currencies and 170 languages
  • 40+ no-code integrations for marketing, payments, fulfilment and automation
  • Plans from $29 to $2,250 a month billed yearly, plus custom
  • Public skills packages let Claude Code, Cursor or Codex read store setup

How ecommerce teams could use it

ecommerceguide editorial

Illustrative scenarios written by ecommerceguide from the product's documented capabilities. They are not customer case studies.

  1. A coffee brand selling recurring deliveries alongside one-off bags

    Running subscription billing and one-time orders from the same catalogue and dashboard

    Intended outcomeSwell manages recurring and one-time products together, with discounts and order editing in one admin

  2. A brand selling to both retail shoppers and trade accounts

    Offering customer-specific wholesale pricing without running a second store

    Intended outcomeSwell supports volume pricing, customer groups and invoicing from the same catalogue as the DTC storefront

  3. A team selling into several countries from one store

    Showing local prices, languages and payment methods per region

    Intended outcomeSwell applies price rules per currency, automatic exchange rate conversion and region-specific tax and shipping rules

Who it suits

ecommerceguide editorial

Best for

You want a hosted commerce platform that handles subscriptions, wholesale and multi-currency selling, with a visual builder and APIs for a custom storefront.

Probably not for

You need a free plan, as Swell offers only a free trial, and entry pricing caps admin users at two and annual sales at $50K.

Business size
Any stagePlans run from $29 a month with a $50K sales ceiling to a custom plan described for merchants selling over $10M a year.
Verticals
Digital products and memberships, DTC apparel and fashion, DTC beauty and cosmetics

Swell pricing

From the vendor

As published by the vendor. Prices change, so confirm on the vendor's site before buying.

Model
Freemium

Categories and use cases

Alternatives to Swell

Listings that share this one's category, platforms or use cases. Ordered by how many relationships they share, not by quality or payment.

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Sources

ecommerceguide profiles are built from public product information and written for ecommerce teams. We do not test products, and paying never changes where a listing ranks.

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