Product Marketing Manager, Alexa+ Lifecycle Marketing
- company
- Amazon
- location
- Seattle, WA, United States
- posted
- 5 Jun
- **Description**
- Are you ready to shape the future of AI assistants and revolutionize how people interact with an AI across the web, app and devices? The Alexa+ Lifecycle Marketing team is seeking a Product Marketing Manager (PMM) to drive acquisition, engagement and retention for one of the world's most beloved assistants. We're looking for a dynamic leader who can leverage strategic marketing, cross-functional collaboration, and data-driven optimization to propel Alexa+ adoption and maximize customer lifetime value.
- In this role, you'll bring compelling value propositions to life and design impactful campaigns that drive user growth across Amazon's owned marketing channels including email, Alexa App, Alexa.com and Amazon devices. You'll lead experimentation and A/B testing efforts to continually refine our marketing effectiveness, while collaborating closely with cross-functional teams to amplify our reach and impact. Join us in making Alexa+ an indispensable part of customers' lives.
- Key job responsibilities
- Develop and execute data-driven marketing strategies across owned channels to drive acquisition, activation, and retention
- Own end-to-end campaign delivery—from strategy and creative development to execution, measurement, and optimization
- Lead customer segmentation and targeting initiatives that unlock new growth opportunities and improve conversion
- Design and oversee A/B testing and experimentation to continually refine our marketing effectiveness
- Deliver actionable performance analytics and recommendations to leadership, translating complex data into clear insights
- Balance competing priorities and manage trade-offs to deliver results in a fast-paced environment
- Work closely with GTM and Advertising teams to ensure integrated campaign effectiveness
- A day in the life
- Your average day will be dynamic and you'll collaborate with Product, Business Intelligence, Creative, and peer marketing functions to create content, develop marketing programs, run experiments, track performance and share insights. One moment you might be analyzing customer cohort data to identify new targeting opportunities, the next you'll be reviewing creative assets for an email campaign, and later presenting campaign results and recommendations to senior leadership. You'll be both a strategic thinker and a hands-on executor, comfortable diving deep into data while keeping the big picture in view.
- **About The Team**
- This role sits within the Alexa+ Lifecycle Marketing team, a dynamic group that drives acquisition and lifecycle growth for Alexa+, collaborating closely with Product, GTM and Advertising to create seamless, high-impact customer experiences. We are a diverse and collaborative team united by our mission to make Alexa+ an indispensable part of customers' lives. Our team celebrates experimentation and moves fast to capitalize on growth opportunities. We believe in customer obsession, diving deep into metrics, and delivering results that matter.
- **Basic Qualifications**
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- **Preferred Qualifications**
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience with AI/ML technologies
- Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
- Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
- The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
- USA, WA, Bellevue - 109,100.00 - 160,000.00 USD annually
- USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually
- **Company**
- Amazon.com Services LLC
- Job ID: A10440181
More ecommerce jobs from Amazon
- Manager, Program Management III, Whole Foods Market E-Commerce Innovation Team, Austin, TX, US
- Recommerce Manager AMET, Central Functions - Rest of the World (RoW), ROW Recommerce, Bengaluru, Karnataka, IN
- Senior Product Manager, WW Resolutions experience, World Wide Returns & Recommerce, Hyderabad, Telangana, IN
- Builder Lead, Ring.com Ecommerce Team, Irvine, CA, US
- Senior Lifecycle Marketing Manager, Amazon Leo, Bellevue, WA, US
- Principal HR Business Partner, eCommerce Services, Seattle, WA, US
- SDE, Returns and Recommerce, Hyderabad, Telangana, IN
- Financial Analyst, Whole Foods Market E-Commerce Finance, Austin, TX, US
- Digital Marketing Manager, Paid Media, Seller Acquisition and Education (SAE), Seattle, WA, US
- Ecommerce Operations Manager - Consumable, Amazon Private Brands Global Sourcing, Shenzhen, Guangdong, CN
- Business Intelligence Engineer, WW Returns and ReCommerce, Bellevue, WA, US
- Software Development Engineer II, WW Returns and ReCommerce, Hyderabad, Telangana, IN
- Program Manager: Sales & Operations Planning, Whole Foods Market E-Commerce Planning, Austin, TX, US
- Program Manager, Pickup, Whole Foods Market ECommerce, Austin, TX, US
- Sr Progrm Mgr Returns Transp, Worldwide Returns and Recommerce - Reverse Logistics Services, Bellevue, WA, US
- Manager, Program Management III, Whole Foods Market E-Commerce Innovation Team, Austin, TX, US
- Finance Manager, World Wide Returns & Re-commerce - Ops Finance, Chicago, IL, US