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Smartzer

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Turn every video into a direct revenue channel.

· for mid-market

Smartzer adds clickable product hotspots to pre-recorded videos, live streams, and display ads so viewers can tap any item and buy without leaving the player. The platform targets brand marketing teams running video campaigns on owned properties, social channels, and programmatic placements who want attribution data tying views to conversions. Real-time analytics surface which products and moments drive clicks, making it useful for merchandising teams refining creative between campaign flights.

> pick this if

Pick this if you're a brand-led mid-market or enterprise retailer running meaningful video volume — lookbooks, live events, or programmatic video — and need to convert passive views into measurable revenue and attribution data.

> look elsewhere if

Look elsewhere if you're a sub-$5M GMV operator without dedicated video production, or if your growth model relies on UGC and creator-led short-form where native platform shopping tags (TikTok Shop, Instagram) already cover the workflow.

> Smartzer is built for

  • DTC apparel & fashion
  • DTC beauty & cosmetics

> what it does for ecommerce

  • Tag products inside videos with clickable shoppable hotspots
  • Host live shopping events with synchronized product carousels
  • Embed shoppable video units into programmatic display advertising
  • Track viewer clicks, dwell time, and conversion attribution
  • Deploy across owned sites, social platforms, and ad networks

> how you'd use it

  • Premium fashion brand, $30M–$100M GMV, 8–15 person marketing team with dedicated video producer
    Tagging seasonal lookbook films and runway recaps with clickable product hotspots, then embedding the player on PDPs and editorial pages alongside the existing Shopify Plus stack
    → Captures direct attribution from brand video that previously sat in 'awareness' bucket, typically lifting video-sourced revenue 3–8% of session value on tagged pages
  • Beauty or DTC brand, $10M–$50M GMV, 2–4 person social commerce team
    Running monthly live shopping events on owned site and TikTok with synchronized product carousels, repurposing the recordings as shoppable VOD across email and paid social
    → Compresses production-to-revenue cycle so a single live event yields 4–6 weeks of attributable shoppable assets instead of one-time engagement
  • Multi-brand retailer or CPG with programmatic ad budget $2M+/year, brand team of 10+
    Deploying shoppable video units inside display and CTV placements via existing DSPs, A/B testing hotspot timing against control creative
    → Generates click-and-conversion data on upper-funnel video spend that previously reported only on view-through, informing creative decisions between flights

> Smartzer use cases

> how smartzer compares

bidirectional editorial

> alternatives to Smartzer in our index

by shared use-case

> Smartzer pairs well with