Digital Marketing Paid Media Specialist

• **Digital Marketing Paid Media Specialist**
• **About the Role**
• We are looking for an experienced and hands-on
• **Digital Marketing Paid Media Specialist**
• to join our Global Digital Marketing team. In this role, you will be responsible for planning, launching, optimizing, and analyzing paid media campaigns across multiple global markets using platforms such as
• **Google Ads, Meta (Facebook & Instagram), X (Twitter), and Programmatic advertising**
• The ideal candidate has strong expertise in performance marketing, audience targeting, campaign optimization, analytics, and budget management. You should be data-driven, highly organized, collaborative, and passionate about delivering measurable business results through digital advertising.
• **Project Overview**
• As part of a global Digital Marketing organization, you will help drive demand generation and customer acquisition through high-performing paid media campaigns across multiple regions and business units.
• Working closely with marketing, analytics, creative, and regional stakeholders, you will develop and execute paid media strategies that maximize ROI, optimize budget allocation, and continuously improve campaign performance through testing, experimentation, and data-driven decision making.
• **Key Responsibilities**
• Develop and execute local and global paid media strategies across Google Ads, Meta, X (Twitter), and Programmatic advertising platforms.
• Plan, launch, manage, and optimize Paid Search, Display, Discovery, Performance Max, Paid Social, and remarketing campaigns.
• Design campaign structures, audience targeting strategies, bidding strategies, conversion tracking, landing page optimization, and budget allocation.
• Serve as the subject matter expert for paid media, providing recommendations and best practices to improve campaign performance and

Roi

• Build and manage remarketing, lookalike, and custom audience segments across advertising platforms.
• Own campaign budgets, ensuring efficient allocation and optimization to achieve business KPIs.
• Perform continuous A/B and multivariate testing of creatives, ad copy, landing pages, audiences, and bidding strategies.
• Monitor campaign performance and provide regular reporting on leads, conversions, spend, ROI, and budget pacing.
• Leverage Google Analytics, Google Tag Manager, and internal reporting tools to generate actionable insights.
• Conduct keyword research, competitor analysis, and audience research to identify new growth opportunities.
• Analyze website traffic and conversion behavior to recommend campaign and user experience improvements.
• Stay current with emerging advertising platforms, AI-powered marketing tools, and industry best practices.
• **Required Qualifications**
• Education
• Bachelor's degree in marketing, Business, Communications, Digital Marketing, or a related field.
• Professional Experience
• 4+ years of experience planning, managing, and optimizing paid digital marketing campaigns.
• 3+ years of hands-on experience managing Google Ads and Meta advertising campaigns.
• 3+ years of experience working with Google Analytics and Google Tag Manager.
• Experience targeting niche audiences and decision-makers across international markets.
• Proven experience managing advertising budgets and optimizing campaigns for performance and

Roi

• Strong experience with campaign reporting, analytics, and performance optimization.
• Experience collaborating within cross-functional and international teams.
• Technical Skills
• Google Ads (Search, Display, Discovery, Performance Max)
• Meta Ads Manager (Facebook & Instagram)
• Google Analytics (GA4)
• Google Tag Manager
• Conversion Tracking
• Audience Segmentation
• Remarketing & Lookalike Audiences
• Keyword Research
• Bid Strategy Optimization
• Landing Page Optimization
• A/B Testing
• Campaign Performance Analysis
• Budget Management
• **Nice to Have**
• Experience with Programmatic Advertising platforms (DV360, The Trade Desk, etc.).
• Salesforce Marketing Cloud experience.
• Google Analytics or Google Ads certifications.

Experience with demand generation campaigns

• Knowledge of modern AI-powered marketing and automation tools.
• Familiarity with marketing attribution models and customer journey analytics.
• **Soft Skills**
• Excellent analytical and problem-solving skills.
• Strong communication and stakeholder management abilities.
• Highly organized with strong attention to detail.
• Self-driven with a passion for continuous learning.
• Results-oriented with a growth marketing mindset.
• Comfortable working in a fast-paced, global environment.
• **English Requirements**
• Excellent written and spoken English (minimum
• **B2**
• preferably
• **C1**
• ).
• **Why Join Us?**
• Join a high-performing global Digital Marketing team delivering campaigns across international markets.
• Work with modern advertising technologies, analytics platforms, and emerging GenAI-powered marketing tools.
• Influence digital marketing strategy at a global scale while collaborating with experienced marketing professionals.
• Gain exposure to enterprise-level marketing operations, performance optimization, and data-driven decision making.
• Enjoy excellent opportunities for professional growth while expanding your expertise across digital advertising platforms and AI-enabled marketing technologies.