Market intelligence

Top ecommerce sites in France.

updated jul 2026

20 retailers · graded on the ecommerce grade score

France's ecommerce sector is dominated by established retailers and specialized electronics merchants. Amazon.fr leads overall, while Darty and Fnac command consumer electronics sales. Carrefour and Leclerc represent traditional grocery retail's digital expansion. Marketplace platforms like Leboncoin and Vinted serve secondhand commerce, while fashion retailers Shein and Boulanger round out the competitive landscape. The market reflects both international e-retail influence and strong domestic retail heritage.

163.7M

est. monthly organic visits

retailers graded

avg eg score

jul 2026

last refreshed

The retailer rankings

Select a row for insights

#retailerorganic/moeg scoreplatform

1
Amazonamazon.fr
37.2M88Acustom
“Amazon France: Massive marketplace for French consumers; dominates ecommerce with fast delivery, Prime membership, and third-party seller ecosystem.”
eg score88A
37,177,345 est. monthly organic visits
2
Dartydarty.com
4.9M83Acustom
“Darty: French electronics & appliances retailer for consumers; second-largest player with strong omnichannel presence.”
eg score83A
4,851,806 est. monthly organic visits
3
Fnacfnac.com
7.7M83Acustom
“French media and electronics retailer serving general consumers with books, music, tech, and entertainment across physical and digital channels.”
eg score83A
7,719,845 est. monthly organic visits
4
Cdiscountcdiscount.com
5.9M80Acustom
“French ecommerce marketplace for general merchandise; masses seek value through competitive pricing and broad selection.”
eg score80A
5,867,051 est. monthly organic visits
5
Leboncoinleboncoin.fr
23.4M80A-custom
“French classified ads marketplace for secondhand goods, cars, and local services; largest C2C platform in France.”
eg score80A-
23,373,275 est. monthly organic visits
6
Carrefourcarrefour.fr
5.4M79A-custom
“French hypermarket leader offering groceries, general merchandise, and services to mass-market shoppers nationwide.”
eg score79A-
5,365,023 est. monthly organic visits
7
Vintedvinted.fr
6.5M78A-custom
“Vinted: French peer-to-peer fashion marketplace for secondhand clothing; targets budget-conscious millennials seeking sustainable alternatives.”
eg score78A-
6,494,240 est. monthly organic visits
8
Boulangerboulanger.com
5.9M78A-custom
“French electronics retailer targeting mainstream consumers; strong omnichannel presence with physical stores and online fulfillment.”
eg score78A-
5,900,596 est. monthly organic visits
9
Ee.leclerc
5.0M78A-custom
“E.Leclerc: French hypermarket chain offering groceries, general merchandise, and fuel at competitive prices nationwide.”
eg score78A-
4,975,002 est. monthly organic visits
10
Sheinshein.com
5.5M78A-custom
“Fast-fashion ecommerce for budget-conscious Gen Z/millennial shoppers in France; known for ultra-low prices and trend-forward inventory.”
eg score78A-
5,513,287 est. monthly organic visits
11
Ikeaikea.com
9.5M77A-custom
eg score77A-
9,526,688 est. monthly organic visits
12
Decathlondecathlon.fr
16.1M77A-custom
“Decathlon: French sporting goods retailer offering affordable equipment across 60+ sports for active consumers worldwide.”
eg score77A-
16,071,794 est. monthly organic visits
13
Zalandozalando.fr
4.3M77A-custom
“European fashion marketplace for men, women, kids; 2,500+ brands with free returns across France.”
eg score77A-
4,329,605 est. monthly organic visits
14
Leroymerlinleroymerlin.fr
13.3M77A-custom
“Leroy Merlin: French home improvement retailer offering DIY tools, materials, and furniture across 100+ stores nationwide.”
eg score77A-
13,283,569 est. monthly organic visits
15
Castoramacastorama.fr
3.1M76A-custom
eg score76A-
3,080,964 est. monthly organic visits
16
Etsyetsy.com
2.1M76A-custom
eg score76A-
2,123,023 est. monthly organic visits
17
Aliexpressaliexpress.com
2.5M75B+custom
eg score75B+
2,529,026 est. monthly organic visits
18
Samsungsamsung.com
2.0M74B+custom
eg score74B+
2,013,050 est. monthly organic visits
19
Ebayebay.fr
1.5M71B+custom
eg score71B+
1,464,107 est. monthly organic visits
20
Manomanomanomano.fr
2.1M71B+custom
eg score71B+
2,053,926 est. monthly organic visits

methodology

The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.

Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.

Last refreshed: jul 2026.