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Top ecommerce sites in Australia. updated jul 2026 20 retailers · graded on the ecommerce grade score
Australia's ecommerce market is dominated by Amazon's local operation alongside established retailers like Big W and Myer adapting to online channels. Specialty segments show strength through JB Hi-Fi's electronics focus and Kmart's value positioning. Grocery delivery via Woolworths and Coles reflects growing food-ecommerce adoption. International marketplaces Etsy and eBay maintain significant presence, indicating diverse consumer preferences across categories.
75.5M
est. monthly organic visits
The retailer rankings Select a row for insights ↘
# retailer organic/mo eg score platform
1 8.6M 87 A custom ▸ “Amazon Australia: Online marketplace for consumers seeking vast product selection, fast delivery, and competitive pricing across categories.”
eg score 87 A
8,560,695 est. monthly organic visits
2 4.3M 86 A custom ▸ “Bigw.com.au: Australian general merchandise retailer targeting families, ranking second with custom platform.”
eg score 86 A
4,316,511 est. monthly organic visits
3 2.7M 84 A custom ▸ “Myer: Australian department store offering fashion, home, beauty across price points via custom platform.”
eg score 84 A
2,710,769 est. monthly organic visits
4 6.9M 83 A custom ▸ “Australia's fourth-largest grocer; broad grocery, homeware, and general merchandise for everyday shoppers via proprietary platform.”
eg score 83 A
6,879,772 est. monthly organic visits
5 9.8M 83 A custom ▸ “Kmart Australia: discount department store for budget-conscious shoppers; custom platform delivers everyday essentials, apparel, home goods.”
eg score 83 A
9,777,329 est. monthly organic visits
6 1.1M 82 A custom ▸ “Etsy Australia: Handmade and vintage marketplace for creative shoppers seeking unique, artisan goods from independent sellers.”
eg score 82 A
1,054,406 est. monthly organic visits
7 1.9M 82 A custom ▸ “Target Australia: Discount general merchandise retailer serving budget-conscious families; custom platform with localized inventory.”
eg score 82 A
1,858,956 est. monthly organic visits
8 2.3M 82 A custom ▸ “eBay Australia: Peer-to-peer marketplace for Australian buyers and sellers offering new and used goods across thousands of categories.”
eg score 82 A
2,287,123 est. monthly organic visits
9 6.5M 82 A shopify ▸ “JB Hi-Fi: Australian electronics retailer for tech enthusiasts, offering competitive pricing on computers, phones, and appliances.”
eg score 82 A
6,507,179 est. monthly organic visits
10 4.8M 81 A custom ▸ “Australia's largest supermarket chain. Groceries, household essentials, general merchandise for everyday shoppers nationwide.”
eg score 81 A
4,797,629 est. monthly organic visits
11 1.8M 79 A- custom ▸ eg score 79 A-
1,774,940 est. monthly organic visits
12 2.8M 79 A- custom ▸ eg score 79 A-
2,772,865 est. monthly organic visits
13 3.8M 79 A- custom ▸ eg score 79 A-
3,786,855 est. monthly organic visits
14 6.9M 79 A- custom ▸ “Bunnings: Australian home improvement warehouse serving DIYers and professionals with broad tools, materials, and garden supplies selection.”
eg score 79 A-
6,868,058 est. monthly organic visits
15 1.7M 78 A- custom ▸ “Australian office supplies and furniture retailer serving small businesses and corporate buyers with in-store and delivery services.”
eg score 78 A-
1,725,776 est. monthly organic visits
16 1.7M 77 A- shopify ▸ eg score 77 A-
1,679,217 est. monthly organic visits
17 1.1M 76 A- custom ▸ eg score 76 A-
1,104,795 est. monthly organic visits
18 5.3M 76 A- custom ▸ eg score 76 A-
5,346,654 est. monthly organic visits
19 644.9K 73 B+ custom ▸ eg score 73 B+
644,870 est. monthly organic visits
20 1.1M 72 B+ custom ▸ eg score 72 B+
1,068,886 est. monthly organic visits
methodology The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.
Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.
Last refreshed: jul 2026.
