top ecommerce sites in australia.
updated apr 202620 retailers · graded on the ecommerce grade score
Australia's ecommerce market is dominated by Amazon and established retailers adapting to online channels. Kmart and Woolworths lead grocery and general merchandise, while JB Hi-Fi specializes in electronics. Bunnings and Big W serve home and variety segments respectively. eBay maintains strong auction presence. Myer and Officeworks round out the landscape, reflecting Australia's shift toward omnichannel retail with both global and local players competing across categories.
“Amazon Australia: Online marketplace for consumers seeking diverse products with fast delivery and competitive pricing across categories.”
eg score88A
8,282,785 est. monthly organic visits
“Kmart Australia: Mass-market retailer offering affordable homewares, clothing, and general merchandise to budget-conscious Australian families.”
eg score84A
11,324,438 est. monthly organic visits
“Australian supermarket retailer offering groceries, general merchandise, and fresh produce to mainstream families nationwide.”
eg score84A
7,354,661 est. monthly organic visits
“JB Hi-Fi: Australian electronics retailer for tech enthusiasts and consumers; Shopify-powered #4 player in competitive market.”
eg score83A
7,922,462 est. monthly organic visits
“Global marketplace connecting Australian buyers and sellers across millions of new, used, and collectible items daily.”
eg score83A
2,531,641 est. monthly organic visits
“Coles: Australia's second-largest supermarket chain offering groceries, general merchandise, and services to mainstream households nationwide.”
eg score82A
5,341,913 est. monthly organic visits
“Big W: Australian department store offering clothing, homewares, toys, and electronics at value prices.”
eg score82A
4,687,923 est. monthly organic visits
“Bunnings: Australian home improvement warehouse serving DIYers and professionals with broad tools, materials, and garden supplies selection.”
eg score77A-
8,919,088 est. monthly organic visits
“Myer: Australian department store chain offering fashion, home, beauty, and lifestyle goods to mainstream shoppers nationwide.”
eg score76A-
3,252,128 est. monthly organic visits
“Australian office supplies and furniture retailer serving small businesses and corporate buyers with in-store and delivery services.”
eg score75A-
2,015,718 est. monthly organic visits
methodology
The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.
Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.
Last refreshed: apr 2026.