top ecommerce sites in united states.
updated apr 202620 retailers · graded on the ecommerce grade score
The U.S. ecommerce market remains the world's largest by revenue, dominated by Amazon and Walmart, which together control roughly 40% of online sales. eBay, Target, and Etsy serve distinct segments from general merchandise to handmade goods. Category leaders like Best Buy, Home Depot, Lowe's, Wayfair, and Costco reflect deep specialization in electronics, home improvement, and furniture—markets where established retailers compete effectively online.
“Global marketplace offering millions of products across all categories with fast shipping and Prime membership benefits.”
eg score86A
376,712,346 est. monthly organic visits
“Walmart: Mass-market general retailer serving budget-conscious US shoppers; #2 ecommerce player with vast product selection.”
eg score85A
59,695,449 est. monthly organic visits
“eBay: Peer-to-peer marketplace connecting millions of buyers and sellers for new, used, and collectible items globally.”
eg score84A
43,164,993 est. monthly organic visits
“Target: Mass-market general retailer serving US families with everyday essentials, apparel, home goods, and electronics.”
eg score83A
36,997,757 est. monthly organic visits
“Etsy connects millions of buyers to independent sellers of handmade, vintage, and craft supplies worldwide.”
eg score83A
20,946,198 est. monthly organic visits
“Best Buy: Electronics retailer serving US consumers with in-store expertise, price matching, and geek squad technical support services.”
eg score80A
16,608,376 est. monthly organic visits
“Bulk-focused warehouse club for families and businesses; membership-based model with competitive pricing on groceries, household goods.”
eg score80A-
20,960,455 est. monthly organic visits
“Home Depot: DIY and professional home improvement retailer; largest US chain with 2,300+ stores and extensive online inventory.”
eg score79A-
53,403,979 est. monthly organic visits
“Wayfair: Online furniture and home decor marketplace serving US consumers with broad selection and competitive pricing.”
eg score74B+
6,940,087 est. monthly organic visits
“Lowe's: Home improvement retailer serving DIYers and professionals with lumber, tools, appliances, and building materials nationwide.”
eg score73B+
25,152,262 est. monthly organic visits
methodology
The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.
Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.
Last refreshed: apr 2026.