Market intelligence

Top ecommerce sites in United States.

updated jul 2026

20 retailers · graded on the ecommerce grade score

The US ecommerce market is dominated by established retailers spanning general merchandise, specialty, and home improvement sectors. Walmart and Amazon lead by transaction volume, while eBay remains a significant marketplace platform. Target, Costco, and specialty retailers like Best Buy and Etsy serve distinct consumer segments. Home improvement chains Home Depot and Lowe's maintain strong positions, reflecting robust demand for DIY and property investment categories.

739.8M

est. monthly organic visits

retailers graded

avg eg score

jul 2026

last refreshed

The retailer rankings

Select a row for insights

#retailerorganic/moeg scoreplatform

1
Walmartwalmart.com
61.7M89Acustom
“Walmart.com: Mass-market ecommerce for US shoppers seeking grocery, apparel, and general merchandise at everyday low prices.”
eg score89A
61,708,875 est. monthly organic visits
2
Amazonamazon.com
360.3M84Acustom
“Amazon: Global marketplace offering millions of products across all categories to US consumers with fast Prime shipping.”
eg score84A
360,278,299 est. monthly organic visits
3
Ebayebay.com
46.7M84Acustom
“Global marketplace for buyers/sellers trading new, used, and collectible goods across countless categories.”
eg score84A
46,742,023 est. monthly organic visits
4
Costcocostco.com
21.7M83Acustom
“Membership warehouse retailer offering bulk groceries, electronics, and household goods to value-conscious families and businesses.”
eg score83A
21,655,959 est. monthly organic visits
5
Targettarget.com
43.5M82Acustom
“Target: US general merchandise retailer serving families; operates 1,900+ stores with same-day services.”
eg score82A
43,455,692 est. monthly organic visits
6
Etsyetsy.com
22.2M82Acustom
“Etsy: Marketplace for handmade, vintage, and craft supplies targeting creators and unique-gift seekers globally.”
eg score82A
22,155,469 est. monthly organic visits
7
Bestbuybestbuy.com
16.0M79A-custom
“Best Buy: US electronics retailer for tech consumers; ranks #7 with extensive product selection, in-store services, and Geek Squad support.”
eg score79A-
16,025,651 est. monthly organic visits
8
Homedepothomedepot.com
46.2M77A-custom
“Home Depot: Home improvement retailer serving DIYers and professionals with 2,300+ US stores and extensive online selection.”
eg score77A-
46,204,969 est. monthly organic visits
9
Kohlskohls.com
7.5M75A-custom
“Kohl's: Mid-market department store for families seeking apparel, home goods, and accessories with regular discounts.”
eg score75A-
7,457,689 est. monthly organic visits
10
Loweslowes.com
23.2M75B+custom
“Lowe's: Home improvement retailer serving DIYers and professionals with extensive inventory, in-store pickup, and contractor services.”
eg score75B+
23,229,793 est. monthly organic visits
11
Samsungsamsung.com
8.7M73B+custom
eg score73B+
8,659,728 est. monthly organic visits
12
Cvscvs.com
15.9M72B+custom
eg score72B+
15,882,655 est. monthly organic visits
13
Macysmacys.com
11.9M72B+custom
eg score72B+
11,862,743 est. monthly organic visits
14
Walgreenswalgreens.com
11.2M72B+custom
eg score72B+
11,168,268 est. monthly organic visits
15
Wayfairwayfair.com
7.1M72B+custom
“Wayfair: Online furniture and home decor marketplace serving US consumers with broad selection and competitive pricing.”
eg score72B+
7,099,579 est. monthly organic visits
16
Gapgap.com
11.2M71B+custom
eg score71B+
11,206,541 est. monthly organic visits
17
Sheinshein.com
11.5M71B+custom
eg score71B+
11,507,875 est. monthly organic visits
18
Aliexpressaliexpress.com
2.5M70B+custom
eg score70B+
2,525,685 est. monthly organic visits
19
Instacartinstacart.com
3.9M70B
eg score70B
3,902,126 est. monthly organic visits
20
Samsclubsamsclub.com
7.0M70Bcustom
eg score70B
7,045,778 est. monthly organic visits

methodology

The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.

Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.

Last refreshed: jul 2026.