Market intelligence

Top ecommerce sites in Germany.

updated jul 2026

20 retailers · graded on the ecommerce grade score

Germany's ecommerce market combines established marketplaces with specialized retailers across diverse categories. Amazon.de and eBay.de dominate general merchandise, while Zalando leads fashion e-commerce. Otto and IKEA serve furniture shoppers, MediaMarkt handles electronics, and Etsy captures the handmade segment. Grocery delivery through Rewe and Kaufland reflects growing food sector digitalization. The market emphasizes consumer protection and sustainability standards.

153.3M

est. monthly organic visits

retailers graded

avg eg score

jul 2026

last refreshed

The retailer rankings

Select a row for insights

#retailerorganic/moeg scoreplatform

1
Amazonamazon.de
64.2M88Acustom
“Amazon.de: German ecommerce marketplace for all consumers; largest selection with fast Prime delivery across categories.”
eg score88A
64,228,767 est. monthly organic visits
2
Ebayebay.de
5.5M81Acustom
“eBay Germany: Auction and marketplace platform for buyers and sellers across categories, second-largest ecommerce player.”
eg score81A
5,478,256 est. monthly organic visits
3
Etsyetsy.com
3.8M81Acustom
“Etsy: Handmade, vintage, and craft-supply marketplace connecting global makers with consumers seeking unique, artisanal products.”
eg score81A
3,842,178 est. monthly organic visits
4
Ottootto.de
10.5M80Acustom
“German general merchandise retailer; broad audiences; largest furniture selection among online retailers in DACH region.”
eg score80A
10,478,242 est. monthly organic visits
5
Zalandozalando.de
9.2M79A-custom
“Zalando: German fashion marketplace offering 1,500+ brands across apparel, footwear, accessories; ships across Europe.”
eg score79A-
9,224,142 est. monthly organic visits
6
Mediamarktmediamarkt.de
8.3M79A-custom
“MediaMarkt: German electronics retailer offering tech, appliances, and entertainment products for mainstream consumers via custom platform.”
eg score79A-
8,334,042 est. monthly organic visits
7
Dmdm.de
6.0M77A-custom
“Dm: German drugstore chain offering health, beauty, personal care products with strong private-label range and sustainability focus.”
eg score77A-
5,958,777 est. monthly organic visits
8
Rewerewe.de
3.9M77A-custom
“German grocery retailer offering fresh food, household essentials, and private labels with convenient local store network.”
eg score77A-
3,872,801 est. monthly organic visits
9
Kauflandkaufland.de
3.3M76A-custom
“German hypermarket chain offering groceries, household goods, and everyday essentials with competitive pricing and weekly promotions.”
eg score76A-
3,270,495 est. monthly organic visits
10
Ikeaikea.com
7.2M76A-custom
“Swedish furniture retailer offering affordable, flat-pack home solutions for budget-conscious consumers across all categories.”
eg score76A-
7,223,599 est. monthly organic visits
11
Lidllidl.de
3.7M75A-custom
“Lidl: German discount supermarket chain offering groceries, household items, and seasonal products at low prices.”
eg score75A-
3,650,811 est. monthly organic visits
12
Bauhausbauhaus.info
2.5M74B+custom
eg score74B+
2,535,111 est. monthly organic visits
13
Samsungsamsung.com
2.8M74B+custom
eg score74B+
2,786,476 est. monthly organic visits
14
Obiobi.de
6.1M72B+custom
eg score72B+
6,099,620 est. monthly organic visits
15
Thaliathalia.de
1.7M72B+custom
eg score72B+
1,693,633 est. monthly organic visits
16
Aliexpressaliexpress.com
1.4M71B+custom
eg score71B+
1,411,877 est. monthly organic visits
17
Rossmannrossmann.de
5.3M71B+custom
eg score71B+
5,341,600 est. monthly organic visits
18
Hornbachhornbach.de
2.6M70Bcustom
eg score70B
2,561,658 est. monthly organic visits
19
Decathlondecathlon.de
3.9M69Bcustom
eg score69B
3,871,200 est. monthly organic visits
20
Sheinshein.com
1.5M68Bcustom
eg score68B
1,465,257 est. monthly organic visits

methodology

The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.

Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.

Last refreshed: jul 2026.