top ecommerce sites in germany.

updated apr 2026

20 retailers · graded on the ecommerce grade score

Germany's ecommerce market is dominated by amazon.de, with idealo.de and ebay.de serving as major comparison and resale platforms. Established retailers like otto.de, zalando.de, and mediamarkt.de reflect strong omnichannel presence, while grocery and drugstore players (lidl.de, dm.de, rewe.de) increasingly compete online. Kleinanzeigen.de drives significant classifieds traffic. The market emphasizes consumer trust, logistics infrastructure, and integrated retail experiences.

183.5M

monthly visits

retailers graded

avg eg score

apr 2026

last refreshed

#retailertraffic/moeg scoreplatform

1
Amazonamazon.de
69.1M89Acustom
“Amazon.de: German e-commerce marketplace offering millions of products across all categories with Prime delivery.”
eg score89A
69,080,763 est. monthly organic visits
2
Idealoidealo.de
17.0M83Acustom
“German price comparison platform; shoppers and deal hunters; aggregates millions of products across retailers.”
eg score83A
16,950,056 est. monthly organic visits
3
Ebayebay.de
6.7M83Acustom
“eBay Germany: Global marketplace for buyers and sellers offering auctions, fixed-price items, and local commerce.”
eg score83A
6,730,864 est. monthly organic visits
4
Ottootto.de
9.8M81Acustom
“Otto: German general merchandise retailer offering furniture, fashion, and electronics; serves middle-market shoppers via owned platform.”
eg score81A
9,843,298 est. monthly organic visits
5
Zalandozalando.de
11.4M80Acustom
“Zalando: German fashion e-retailer offering 2,000+ brands across apparel, footwear, and accessories with free returns.”
eg score80A
11,442,837 est. monthly organic visits
6
Mediamarktmediamarkt.de
8.2M80A-custom
“Mediamarkt: German electronics retailer offering consumer tech, appliances, and media across 300+ stores and online.”
eg score80A-
8,192,400 est. monthly organic visits
7
Lidllidl.de
5.2M77A-custom
“Lidl: German discount supermarket chain offering groceries, household items, and seasonal products at low prices.”
eg score77A-
5,156,369 est. monthly organic visits
8
Kleinanzeigenkleinanzeigen.de
14.4M76A-custom
“German classifieds marketplace for private sellers and buyers; largest ads platform competing with eBay locally.”
eg score76A-
14,385,840 est. monthly organic visits
9
Dmdm.de
5.0M74B+custom
“dm: German drugstore chain offering health, beauty, personal care products with strong private label selection and sustainability focus.”
eg score74B+
4,994,624 est. monthly organic visits
10
Rewerewe.de
3.6M74B+custom
“German supermarket chain offering groceries, fresh produce, and household items with online delivery across major cities.”
eg score74B+
3,550,944 est. monthly organic visits
11
Kauflandkaufland.de
2.9M73B+custom
12
Obiobi.de
7.4M70B+custom
13
Thaliathalia.de
1.6M69Bcustom
14
Rossmannrossmann.de
4.8M69Bcustom
15
Hornbachhornbach.de
3.3M68Bcustom
16
Saturnsaturn.de
569.8K64Bcustom
17
Douglasdouglas.de
1.6M62Bcustom
18
Etsyetsy.com
3.1M54C+custom
19
Ikeaikea.com
7.1M51C+custom
20
Sheinshein.com
733.8K44Ccustom

methodology

The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.

Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.

Last refreshed: apr 2026.