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jobs/multiinsight - dtc cro & growth agency

Email Marketing Specialist (D2C E-Commerce)

company
MULTIINSIGHT - DTC CRO & Growth Agency
location
Islamabad, Islāmābād, Pakistan
posted
8 Aug
  • **About the Company**
  • Multiinsight is a data-driven eCommerce growth partner for DTC brands. We combine CRO, Shopify development, paid media, and lifecycle marketing to help brands get better numbers from the same ad spend. We hire for values first and skills second — high ownership, honesty, and a compounding learning mindset are non-negotiable here.
  • **About the Role**
  • We're not looking for someone who sends emails. We're looking for someone who builds retention engines.
  • **Multiinsight**
  • works with scaling D2C e-commerce brands, and we need an Email Marketing Specialist who takes full ownership of retention from strategy to execution to results. You won't be handed a checklist. You'll be handed a brand and expected to grow its revenue through email and SMS
  • If you've built retention systems that actually moved the needle, improved LTV, drove repeat purchase rates, and turned one-time buyers into loyal customers, we want to talk.
  • What You'll Own
  • **Retention Strategy & Lifecycle Architecture**
  • Audit the brand's existing email and SMS setup and identify revenue gaps
  • Build and own the full customer lifecycle: welcome series, abandoned browse/cart/checkout, post-purchase, cross-sell/upsell, loyalty, and win-back flows
  • Design automation logic that responds to real customer behavior, not just generic triggers
  • **Campaign Planning & Execution:**
  • Build and execute a monthly campaign calendar aligned to brand promotions, product launches, and seasonal moments
  • Write campaign briefs, structure content plans, and oversee execution from concept to send
  • Own send frequency, segmentation strategy, and timing — not just "what looks good" but what converts
  • **Design & Figma:**
  • Design email templates and campaign assets directly in Figma before handoff or implementation
  • Maintain a consistent visual language across flows and campaigns that aligns with the brand's identity
  • Build modular template systems that can scale across campaigns without starting from scratch every time
  • **Copywriting**
  • Write all email copy, subject lines, preview text, body, and CTAs yourself
  • Write for conversion: understand the psychological levers behind urgency, social proof, personalization, and offer framing
  • Adapt voice and tone to different segments, lifecycle stages, and campaign types
  • **List Growth & Health**
  • Build and manage list growth systems: pop-ups, landing pages, lead magnets, and opt-in flows
  • Maintain list hygiene, suppress unengaged contacts, manage bounce rates, and run re-engagement campaigns before cutting
  • Grow the list in ways that attract buyers, not just subscribers
  • **Segmentation & Personalization**
  • Build behavioral, RFM, and predictive segments that allow for meaningful personalization
  • Use segmentation to increase relevance, reduce unsubscribes, and lift revenue per recipient
  • Go beyond basic "VIP vs. non-VIP", understand how to slice a list to unlock revenue
  • **Deliverability**
  • Own inbox placement, monitor sender reputation, domain health, and engagement signals
  • Set up and maintain proper authentication (SPF, DKIM, DMARC) and warm up new sending domains/IPs correctly
  • Know how to recover from deliverability issues, not just avoid them
  • **Analytics & Optimization**
  • Track, own, and report on core retention metrics: revenue per recipient, flow revenue, campaign revenue, open rate, CTR, conversion rate, unsubscribe rate, LTV contribution
  • Run structured A/B tests on subject lines, content, offers, and timing — with clear hypotheses and documented results
  • Use data to make decisions and communicate results to stakeholders in plain language
  • **What You Must Have**
  • **3+ years**
  • of hands-on email marketing experience in D2C e-commerce
  • **Klaviyo**
  • expertise is non-negotiable: flows, campaigns, segments, analytics, integrations
  • **Figma**
  • proficiency — you can design production-ready email templates, not just wireframes
  • **Shopify**
  • familiarity — you understand how Shopify data flows into Klaviyo and how to use it
  • **Copywriting**
  • — you write your own copy and it converts
  • **Deliverability knowledge**
  • — you've managed sender reputation, not just sent emails and hoped for the best
  • **Analytical mindset**
  • — you make decisions from dashboards, not guesses
  • A portfolio or case studies showing
  • **measurable results**
  • revenue lifted, retention improved, open rates recovered, flows built from scratch
  • **What Separates You From Everyone Else**
  • You've taken a brand from broken retention to a functioning lifecycle system
  • You understand the economics of retention: CAC, LTV, repeat purchase rate — and you know how email moves those numbers
  • You A/B test systematically, not randomly — and you document what you learn
  • You can work independently, set your own priorities, and manage your own deadlines without being chased
  • You think in systems, not tasks
  • **What This Is Not**
  • This is not a role for someone looking to apply templates from a course, outsource design to Canva, or report "good open rates" while revenue is flat. If your experience is primarily newsletters or basic drip sequences, this role is not the right fit.
  • Engagement Details
  • **Type:**
  • Full-Time, Onsite
  • **Working hours:**
  • Monday to Friday (4 PM to 1 AM)
  • **Location:**
  • 4th floor, Green Arcade Business Square, Gulberg Greens, Islamabad
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