Lifecycle & Retention Marketing Strategist
- company
- ATTN Agency
- location
- Canada (remote)
- work mode
- remote
- posted
- 18 Jul
- **📍 Remote · Must be able to work PST or MST hours**
- **ABOUT ATTN AGENCY**
- ATTN Agency (pronounced Attention Agency) is a boutique, performance-driven digital marketing agency trusted by e-commerce and DTC brands looking to scale profitably. We specialize in full-funnel growth across Google, Meta, TikTok, Klaviyo, Postscript, and emerging platforms — with a laser focus on ROAS, new customer acquisition, and incremental revenue.
- We don't just manage emails. We build scalable systems for sustainable growth and we're selective about who we work with and who we hire. If you're obsessed with performance, welcome home.
- **ABOUT THE ROLE**
- We are looking for a Lifecycle and Retention Strategist to join our team.
- You'll own lifecycle strategy for a portfolio of high-growth eCommerce and DTC brands and run your accounts day to day as the retention lead
- This is a client-facing role that sits at the intersection of strategy, analytics, and execution oversight. You will be responsible for building and managing full lifecycle programs spanning email, SMS, direct mail, and loyalty, while leading the strategic direction for each brand on your portfolio.
- **SCOPE OF WORK**
- **Strategy and Campaign Planning**
- Plan and manage lifecycle strategy across email, SMS, direct mail, and loyalty for your portfolio of brands
- Build rolling 30-day campaign calendars around launches, promotions, and paid media
- Write clear strategy & creative briefs and flow outlines in each brand's voice
- Build segmentation and customer journeys that grow engagement and LTV
- Use AI tools and analytics to find opportunities and work faster
- Delegate campaign and flow builds to Email Technicians, then review, QA, and deliver actionable feedback
- Coordinate with design and copy teams to keep assets and ClickUp timelines on track
- **Optimization and Performance**
- Report on performance: deliverability, engagement, conversion, revenue per recipient, and LTV
- Run A/B tests across creative, offers, cadence, and segments, then act on what you learn
- Track results against benchmarks and flag trends early
- **Tech Stack Management and Recommendations**
- Audit each brand's tech stack, spot gaps, and recommend the right tools for where they are
- Help set up loyalty, subscription, review, SMS, post-purchase, and direct mail tools (Smile.io, Recharge, Skio, Okendo, Postscript, PostPilot, and similar)
- Keep up with the retention tech landscape and bring ideas to your clients
- **Client Collaboration**
- Join monthly or bi-weekly client calls led by Account Managers to present strategy, performance insights, and testing roadmaps
- Deliver concise, data-driven performance summaries that clearly communicate wins, gaps, and next steps
- Partner with Account Managers to ensure retention strategy integrates seamlessly with each client's broader growth initiatives
- **REQUIRED SKILLS AND EXPERIENCE**
- 2+ years of lifecycle and retention marketing experience, the majority within eCommerce or DTC
- Proven track record managing email and SMS programs that have directly contributed to measurable revenue growth
- Deep, hands-on knowledge of Klaviyo including flows, segmentation, deliverability, and performance analysis
- Experience managing multiple client accounts simultaneously, preferably in an agency environment
- Strong analytical skills with the ability to interpret data, spot trends, and build a clear strategic response
- Understanding of the eCommerce retention tech ecosystem with the ability to make confident platform recommendations
- **NICE TO HAVE**
- Experience with SMS platforms such as Postscript or Attentive
- Hands-on experience implementing or managing loyalty and subscription tools
- Familiarity with direct mail as a retention channel
- Experience mentoring or managing junior team members
- Experience with other ESPs like Braze, Iterable, and Salesforce Marketing Cloud
- **HOW WE WORK**
- You will work directly with our Director of Lifecycle and Retention Marketing and collaborate closely with Account Managers, additional Retention Strategists, designers, and copywriters. We operate through ClickUp for project management and Slack for day-to-day communication.
- This is a fully remote role, but you must be based in or able to reliably work Pacific or Mountain time zone hours (roughly 9am to 5pm PST or MST) on business days. Consistent availability and responsiveness during those hours is required.