Performance Marketing Manager

• **Responsibilities:**
• Develop digital marketing strategies for clients.
• Create and manage Meta Ads (Facebook & Instagram).
• Create and manage Google Ads (Search, Display, YouTube, Performance Max).
• Conduct audience, keyword, and competitor research.
• Plan campaign structures and budgets.
• Write or oversee ad copy and creative strategy.
• Set up and optimize Meta Pixel, Google Tag Manager (GTM), GA4, and Conversion

Api

• Monitor KPIs such as ROAS, CPA, CPC, CTR, and Conversion Rate.
• Perform A/B testing on ads and landing pages.
• Optimize campaigns for better performance.
• Prepare weekly and monthly reports.
• Coordinate with designers, video editors, copywriters, and account managers.
• Manage multiple client accounts simultaneously.
• **Required Skills**
• 3+ years of hands-on experience with Meta Ads and Google Ads.
• Strong understanding of:
• Google Ads
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel & Conversion API
• Google Merchant Center (if eCommerce)

Experience managing uk/us campaigns

• Excellent analytical and communication skills.
• Ability to lead campaigns independently
• **.**
• **Location:**
• Gulberg 3, Lahore